Boston University Amazon Alibaba Group Holding & Bank of America Research Paper Choose three different company (Company for Business major student) doing r

Boston University Amazon Alibaba Group Holding & Bank of America Research Paper Choose three different company (Company for Business major student) doing research and answer following question

What is the organization’s primary service or product?
The company’s primary target market is…
What is company’s mission and/or vision?
The company is best known for (what are their strengths?)
Select two things that make the company interesting to you and explain why.

and than write personal common for each company

Personal Fit:

I can see myself working for this company because…
I believe my skills and experience will benefit this company in the following ways or areas…

reflection:

Provide two questions you would ask to the company’s recruiter and/or an individual working for the company.(Your questions should be geared towards gaining insight into the company/organization, work environment, specific opportunities, etc.)
Total: 1 content page Career Expo / Post Career Fair Reflection
An important component of job searching is researching target companies. In this process, you’ll gain an understanding
of what company information is helpful for networking and job interviews.
Conduct research to identify three companies or organizations who attended the Career and Internship Fair or in your
industry of interest, and answer questions below for each of them.
*Actual research is expected. We can tell the difference from real research or writing information based on general
knowledge. Points will be deducted for papers showing lack of effort.
Company Research and Background Information:
Please use the information and suggested resources and tips below to help you answer the following:
• What is the organization’s primary service or product?
• The company’s primary target market is…
• What is company’s mission and/or vision?
• The company is best known for (what are their strengths?)
• Select two things that make the company interesting to you and explain why.
Personal Fit:
• I can see myself working for this company because…
• I believe my skills and experience will benefit this company in the following ways or areas…
Follow-up & Reflection:
• Now that I’ve attended the career fair, I plan to follow-up by… (If you did not attend the career fair, how would
you follow up from a networking event or class presentation from an employer you are interested in working for?)
• Provide two questions you would ask to the company’s recruiter and/or an individual working for the company.
(Your questions should be geared towards gaining insight into the company/organization, work environment,
specific opportunities, etc.)
RESOURCES & TIPS
Get to Know the Company – The company’s website is a great place to start.
• You should have an understanding of what the company does, its products/services, clients, etc. as well as the
basics of the organization, such as size, location(s), and history.
• Know the company’s strengths, its values, and what makes it special from its competitors – This information can
often be found through the company’s mission and vision statement.
• Tip: Select at least two things that make the company interesting to you.
Get to Know the People – Try using LinkedIn.
• Research the company’s employees and become familiar with the individuals that you are meeting with as well
as the “key players” of the organization, such as the CEO and upper level management.
• You might be able to find basic information on the staff page of the company’s website; however, reviewing
profiles on LinkedIn may provide you with more in-depth information.
• Tip: Use SNHU’s LinkedIn page to identify SNHU Alumni working at the company.
Become Familiar with the News – Start with Google.
• Discover if there are any recent articles or if the company has been in the news. This will help you to stay
current on any recent developments or changes with the company.
• Utilize social media to familiarize yourself with the company’s communication style and culture – Check out the
company’s Facebook page, Twitter, and Instagram accounts if applicable.
•
Tip: Find at least one news article, press release, or recent development about the company that cannot be
found on the company’s website.
Consider Feedback from Outside Sources – Glassdoor.com is an interesting resource.
• Know the good and the bad – See what positive and negative things people have to say about the company by
reviewing any feedback that might be posted online.
• Tip: Glassdoor.com often provides inside details about the company that are cannot be found on the company’s
website, including the hiring process and interviewing tips.
Additional Resources:
• Vault: https://careeredge.snhu.edu/resources/vault/
• Mintel Reports
Mintel offers market research reports covering US and International marketplaces. Each report combines data &
analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic
issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the
structure of the market. Must be logged into MySNHU to answer the questions in the box to the right.
• D&B Hoovers
Offers deeper insights on your most important industries, accounts, and contacts. Must be logged into MySNHU
to access this resource.
Points
Possible
Reflection Rubric
CONTENT / Reflection
90 points for the quality, depth of thought, and completeness of each of the required sections
____ Introduction / Overview (20)
90
____ Summary and Highlights (25)
____ Reactions and Conclusions (45)
Grammar & spelling
5 points possible for accuracy and quality of each (0 = needs much improvement; 5 = excellent):
▪ Grammar:
▪ Spelling:
10
0 1 2 3 4 5
0 1 2 3 4 5
TOTAL
100
Company Research Grading Information
Grading Information
Your grade will be based on the completeness and depth of thought in addressing the assigned topic.
Points
Possible
Company Research Assignment Grading Criteria & Rubric
Your understanding & completion of the journal assignment
30 = you respond to all required questions very clearly and in-depth
15 = your responses are vague OR incomplete
0 = your entry does not include responses to the required questions
30
Your reflection on the assigned topic and/or experience
55 = your personal reflection on the topic is deep and clearly shows your thoughts on the issues
required in the assignment
25 = your personal reflection on the topic is vague and/or lacking discussion to clearly indicate deep
reflection
0 = no clear personal reflection on the topic
Grammar, spelling, & organization
errors are noted and/or highlighted in your paper; repeated errors are not all noted
5 points possible for each of the following (0 = needs much improvement; 5 = excellent):
▪ Grammar:
0 1 2 3 4 5
▪ Spelling:
0 1 2 3 4 5
▪ Organization: 0 1 2 3 4 5
55
15
Note: Grave errors in this section may also impact the others – good grammar is important!
TOTAL
100
Points
Earned

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