ZMAOS Itsy Internal Analysis and Business Proposal Project Me and my group are writing essay about “Etsy”. I want to you to complete my part. My part woul

ZMAOS Itsy Internal Analysis and Business Proposal Project Me and my group are writing essay about “Etsy”. I want to you to complete my part.

My part would be

Section III: The Internal analyses

1.Identify the firm’s business models.

ØHow does the firm make money?

2.Use the Appraisal Framework for Resources and Capabilities to evaluate your firm’s strengths and weaknesses.

3. Use the Blue Ocean Strategy industry canvas to compare your firm with its competitors

Section IV: Business Proposal

ØInternal operations

-Business models

-Leadership

-Culture

-Products

-Or others

1.Use Blue Ocean Strategy canvas to propose an ideal value curve relative to competitors.

ØTwo value curves: One for the status quo and the other for the future.

2.Provide three concrete strategies to help the firm to survive and thrive.

-Rationalize your proposed strategies. BUS 189
Spring 2020
BUS3 189 TEAM PROJECT
I.
Overview
Each team has been assigned a firm to do a case study on.
You need to collect extensive data – secondary and primary – to finish this team project.
You are expected to meet outside the class to work on the project.
➢ SEC 10-K filings
➢ Yahoo! Finance
– https://finance.yahoo.com/
➢ San Jose State Library online databases
http://libguides.sjsu.edu/az.php?s=2688
Each team needs to submit a group project report. Every team member will get the
same grade.
You will also present your project to the class.
II.
Sections
The report needs to have four sections.
Section I: Introduction, leadership, & Mission Statement
◼ A brief introduction to the business
•
•
•
•
•
•
•
•
•
•
name,
location,
nature of the business,
founding date,
the number of employees,
the brief biographies of founders and current leaders
major shareholders
the composition of clientele,
annual revenue,
the growth history of the business
◼ The firm’s mission Statement
❖
❖
❖
❖
The mission
The vision
Values (corporate culture)
Major goals
Section II: External Analyses
BUS 189
Spring 2020
◼ Conduct an external analyses
1. Identify the industry.
➢ Its products or services
➢ Key players
2. Environmental analyses of the industry
➢ Discuss at least two factors
•
•
•
•
Political factors
Economic factors
Social factors
Technological factors
3. Use Michael Porter’s Five Forces’ Model
•
•
•
•
•
Risk of entry by potential competitors
➢ Entry barriers
Intensity of rivalry among established firms
➢ Who and why
Bargaining power of suppliers
➢ Who and why
Bargaining power of buyers
➢ Who and why
Threat of substitutes
➢ Who and why
4. Andrew Grove’s sixth force
•
Who and why
5. Use the Industry Life Cycle Analysis model to identify the stage in which the firm’s industry finds
itself.
Section III: The Internal analyses
1. Identify the firm’s business models.
➢ How does the firm make money?
BUS 189
Spring 2020
2. Use the Appraisal Framework for Resources and Capabilities to evaluate your firm’s strengths
and weaknesses.
3. Use the Blue Ocean Strategy industry canvas to compare your firm with its competitors.
Section IV: Business Proposal
1. What are the firm’s main problems?
◼ Possible sources for problems (Focus on two or three).
➢ External environment
–
Threat of substitutes
Paradigm shift
Bargaining power of suppliers
Or others
➢ Internal operations
–
Business models
Leadership
Culture
Products
Or others
2. Use Blue Ocean Strategy canvas to propose an ideal value curve relative to competitors.
➢ Two value curves: One for the status quo and the other for the future.
3. Provide three concrete strategies to help the firm to survive and thrive.
III.
Rationalize your proposed strategies.
Formats
◼ The main text should be 26 double-spaced pages long, with a font type of Time New Roman and
a font size of 12.
a.
b.
c.
d.
Section 1:
Section 2:
Section 3:
Section 4:
4 pages.
6 pages.
8 pages.
8 pages.
◼ APA format.
i. https://owl.english.purdue.edu/owl/resource/560/01/
BUS 189
Spring 2020
IV.
Important dates:
◼ April 16
–
Project report drafts due on Canvas.
–
Final project reports due on Canvas.
◼ April 28
V.
Present the report
◼ Requirements:
➢ Each team member presents;
➢ Each team has 15 minutes to present their report.
◼ Presentation Dates
1. April 30 – Teams 9, 10
2. May 5 – Teams 5, 6, 7, 8
3. May 7 – Teams 1, 2, 3, 4
VI.
Cases
1.
2.
3.
4.
5.
Teams 1 & 2: Etsy
Teams 3 & 4: Hertz
Teams 5 & 6: Square
Teams 7 & 8: Under Armor
Teams 9 & 10: Expedia

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