PUG Promotion & Pricing Korwin Pharmaceuticals Marketing Strategies Presentation Assignment: Promotion and Pricing
The following Course Outcomes are assessed in this Assignment:
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PUG Promotion & Pricing Korwin Pharmaceuticals Marketing Strategies Presentation Assignment: Promotion and Pricing
The following Course Outcomes are asses
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MT219-5: Apply promotion and price Marketing Mix elements to a product or service.
GEL-1.03: Demonstrate college-level communication through the oral delivery of original materials in Standard English.
PC-2.3: Demonstrate integrity through the application of relevant codes of conduct and social responsibility within one’s profession.
Introduction:
Promotion and pricing of a product or service involve consideration of the strategies as well as how the strategies will be carried out, in line with the organization’s values. You have read about promotion and pricing (two of the 4 P’s of the marketing mix) and had an opportunity to review the 4 P’s tutorial. You read about ethics and social responsibility in Chapter 3 and discussed these topics in the Discussion. In this Assignment, you will apply these concepts to a real-world company scenario. In addition, you will add audio to your presentation that speaks to the audience specified in the scenario. Being able to prepare a professional audiovisual presentation is an important career skill and can be added to your resume once you have become proficient.
Read the scenario below and address all the checklist items.
Scenario:
A startup company, Korwin Pharmaceuticals is a U.S. pharmaceutical products firm that is growing very rapidly at home and abroad. Integrity and honesty regarding product quality and concern for consumer well-being are values of the founders of the firm.
Recently, Korwin Pharmaceuticals developed several new products to service customers who cannot afford the pricier life-saving anti-allergen medications and the self-injecting devices currently on the market. These products can be self-injected by the person suffering from a life-threatening allergic reaction and were just recently approved for the marketplace by the U.S. Food and Drug Administration.
To respond to the projected rapid growth of the firm, they are going to hire an additional 100 employees in the next 2 months to cope with the demand for these new life-saving products. Because the company is hiring so many new employees, they are concerned with maintaining the founders’ original values of social responsibility while ensuring a quality product.
They are also concerned with promoting and pricing these new products fairly, based on the company values along with their concern for affordability for the middle class in the U.S. and other consumers and client companies abroad.
As a marketing consultant to the president of the company and executive management, address the items pertaining to the promotion and pricing strategy for the company’s new products in line with the company founders’ values and their social responsibility.
Checklist:
Specify what code of conduct the company should institute to make sure that all personnel adhere to the founders’ values in promoting and pricing the product at home and abroad.
Provide an advertising campaign (using pioneering, competitive, or comparative advertising) for this line of life-threatening anti-allergen medications and self-injecting devices using three (3) different types of advertising.
Provide a public relations strategy to promote the new product line while considering the social responsibility involved.
Prepare one (1) promotional tool each for consumer sales promotion, personal selling, and social media.
Describe how the AIDA (description in attachment) concept stages are to be addressed.
Explain three (3) possible pricing strategies and any discounts, rebates, trade discounts, and/or allowances that would apply for this new line of life-saving products.
Explain how you will determine a profit has been realized based on your pricing objectives.
Your PowerPoint presentation should use Standard English to address the above checklist items and include audio notes below each slide that are clear and concise. There should be no more than one (1) or two (2) short citations with accompanying references in the presentation. Each slide should have no more than four (4) or five (5) bulleted talking points with the accompanying audio notes located below each slide. Assignment 3: Using a Sociological Approach
(Student name)
(Professor’s name)
Introduction to Sociology
(Date)
Learn (Write a paragraph of at least 5 to 7 sentences answering the following questions.)
•
What were the key findings from the research? Be sure that you are answering in your
own words.
Theory (Write 2 paragraphs of at least 5 to 7 sentences each answering the following
questions.)
•
Choose one of the four major sociological theories—Functionalism, Conflict Theory,
Symbolic Interactionism, or Rational Choice Theory.
(Review Sections 1.8 – 1.12 in your Webtext for more information.)
•
In your own words, define the theory that you chose.
•
Discuss how this theory relates to the research findings in the article.
Evaluate (Write at least 2 paragraphs of at least 5 to 7 sentences each answering the following
questions.)
•
What research method was used in the article?
•
What are the advantages and disadvantages of using this research method? (Your
response should be a paragraph of at least 5-7 sentences.)
See section 2.9 and table 2.1 of the Webtext to review the advantages and
disadvantages of the different research methods.
•
What additional research should be conducted to learn more about the problem
examined in the article? (Your response should be a paragraph of at least 5-7
sentences.)
ASSIGNMENT 3
USING A SOCIOLOGICAL APPROACH
Due Week 9: 120 points
For your final assignment, you’ll complete a short answer activity
in which you will review a research article to identify the research
conclusion. Then, you’ll take another look at that conclusion from
the perspective of one of the major sociological theories. Use the
Assignment 3 template to complete this assignment.
LEARN
Read the Article:
“Money, Not Access, Key to Resident Food
Choices in ‘Food Deserts’ “
https://news.ncsu.edu/2017/03/money-‐food-‐
deserts-‐2017/
1) What were the key findings and conclusion from the research?
THEORY
Remember: The four major sociological theories are Functionalism,
Conflict Theory, Symbolic Interactionism, and Rational Choice
Theory.
2) Choose one of the four major sociological theories—
Functionalism, Conflict Theory, Symbolic Interactionism, or
Rational Choice Theory. (Review Sections 1.8 -‐ 1.12 in your
webtext for more information.)
a) In your own words, define the theory that you chose.
b) Discuss how t his theory relates to the research
findings in the article.
1
EVALUATE
3) Use the article to help answer the questions below.
a) What research method was used in the article?
b) What are the advantages and disadvantages of using
this research method? (Your response should be a
paragraph of at least 5-‐7 sentences.)
See section 2.9 and table 2.1 of t he webtext to review
the advantages and disadvantages of the different
research methods.
c) What additional research should be conducted to
learn more about the problem examined in the
article? (Your response should be a paragraph of at
least 5-‐7 sentences.)
FORMATTING
4) Your assignment must follow these formatting requirements:
• Use the Assignment 3 template to complete this
assignment.
• References are not required for this assignment as
you will use the assigned article and your webtext.
• Be sure to include your name and the date on the
cover page.
2
RUBRIC
Grading for this assignment will be based on the following rubric:
POINTS: 120
Criteria
ASSIGNMENT 3: USING A SOCIOLOGICAL APPROACH
Exemplary
1. Describe the
key findings in
the research
study and the
conclusion
drawn from the
research.
Weight: 20%
2. Define a
major
sociological
theory and
relate it to the
key findings or
conclusion of
the research.
Weight: 40%
Proficient
Fair
Meets Minimum
Expectations
Unacceptable
100% – A
85% – B
75% – C
65% – D
Accurately
describes key
findings and
conclusion and
includes sup-‐
porting details.
Demonstrates
strong under-‐
standing by using
sociology terms
and providing
logical, accurate,
and concise infor-‐
mation.
Accurately
describes key
findings and
conclusion and
includes support-‐
ing details.
Partially de-‐
scribes key
findings and con-‐
clusion but some
of the supporting
details are miss-‐
ing.
Inaccurately
describes key
findings or con-‐
clusion and sup-‐
porting details
are sparse.
Does not de-‐
scribe the key
findings and/or
conclusion and
does not pro-‐
vide supporting
details.
Accurately
defined a major
sociological
theory and
related it to the
key findings or
conclusion of the
research with
supporting
details. Demon-‐
strates strong
understanding by
using sociology
terms and
providing logical,
accurate, and
concise
information.
Accurately
defined a major
sociological
theory and
related it to the
key findings or
conclusion of
the research
with supporting
details.
Partially
defined a
major
sociological
theory, or
partially
related it to
the key
findings or
conclusion of
the research,
but some of
the supporting
details are
missing.
Inaccurately
defined a major
sociological
theory, or
inaccurately
related it to the
key findings or
conclusion of the
research and
supporting de-‐
tails are sparse.
Does not define
a major
sociological
theory and does
not relate it to
the key findings
or conclusion of
the research.
0% – F
3
POINTS: 120
Criteria
ASSIGNMENT 3: USING A SOCIOLOGICAL APPROACH
Exemplary
3. Identify the
research
method used
in the article,
explain the
advantages
and
disadvantages
of using that
research
method, and
propose
additional
research
ideas.
Weight: 30%
4. Write in a
skillful manner
using stated
formatting and
correct gram-
mar and spell-
ing.
Weight: 10%
Proficient
Fair
75% – C
Meets Minimum
Expectations
65% – D
Unacceptable
100% – A
85% – B
0% – F
Identifies
advantages and
disadvantages
that align with
the key findings
of the research,
and provides
additional
research ideas
that include
supporting
details. Demon-‐
strates strong
understanding by
using sociolo-‐ gy
terms.
Identifies
advantages and
disadvantages
that align with
the key findings
of the research,
and provides
additional
research ideas
that include
supporting
details.
Identifies
advantages and
disadvantages
that don’t fully
align with the
key findings of
the research, or
provides addi-‐
tional research
ideas that lack
supporting
details.
Identifies only
one advantage
or disadvantage
that does not
fully align with
the key findings
of the research,
and lacks
additional
research ideas
and/or support-‐
ing details.
Does not
identify the
advantages
and
disadvantages
of using the
research
method, or
does not pro-‐
vide additional
research ideas.
Writing is ex-‐
cellent. Tone is
appropriate and
demonstrates
excellent word
choice. Shows
exceptional logic,
clarity, and stated
format-‐ ting.
Contains no
spelling or gram-‐
matical errors.
Writing is profi-‐
cient. Tone is ap-‐
propriate. Shows
logic, clarity,
and stated
formatting. May
contain few or
no spelling and/
or grammatical
errors.
Writing is satis-‐
factory. Appro-‐
priate and/or
consistent tone
is developing.
Shows moder-‐
ate logic, clarity,
and/or stated
formatting.
May contain
more than a
fewspelling
and/
or grammatical
errors.
Writing meets
minimal stan-‐
dards. Tone is
not appropri-‐
ate. Lacking
one or more of
logic, clarity,
and/or stated
formatting. May
contain many
spelling and/
or grammatical
errors.
Writing does not
meet minimal
standards. Tone
is not appro-‐
priate. Wholly
lacking in logic,
clarity, and/or
stated format-‐
ting. Contains
many spelling
and/or
grammat-‐ ical
errors.
4
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