Empire State College Strategic Management 16th Ed Book Questions REQUIRED TEXTBOOK: Strategic Management 16 ed Fred R. & Forest David Complete exercise 2B

Empire State College Strategic Management 16th Ed Book Questions REQUIRED TEXTBOOK: Strategic Management 16 ed Fred R. & Forest David

Complete exercise 2B and 2C in chapter 2

Complete exercise 3B. Write a 3 page summary for chapter 3.

Complete Exercise 4C – perform a financial ratio analysis for Hershey’s chapter 4

Complete exercise 5C: What strategies should Hershey’s pursue ? Chapter 5

Determine 3 new strategies that Hershey’s is actually pursuing and identify 3 proposed strategies that you feel would be excellent for Hershey to pursue. Give a rational for each of your proposed strategies.

Complete Exercise 6A – Perform a SWOT Analysis for Hershey’s Company. PDF ebook file resource Preface.16th.ed_.pdf|Read online Preface.16th.ed_.pdf|Where to download Preface.16th.ed_.pdf|Read file Preface.16th.ed_.pdf
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Strategic
Management
Sixteenth
Edition
Concepts and Cases
A Competitive Advantage Approach
Fred R. David
Francis Marion University
Florence, South Carolina
Forest R. David
Strategic Planning Consultant
Boston
Columbus
Cape Town
Mexico City
A01_DAVI7848_16_SE_FM.indd 1
Dubai
Indianapolis
London
São Paulo
New York
Madrid
Sydney
San Francisco
Milan
Hong Kong
Munich
Seoul
Paris
Amsterdam
Montréal
Singapore
Taipei
Toronto
Delhi
Tokyo
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Library of Congress Cataloging-in-Publication Data
David, Fred R.
Strategic management: concepts and cases—a competitive advantage approach / Fred R. David, Francis Marion
University, Florence, South Carolina, Forest R. David, Strategic Planning Consultant.—Sixteenth Edition.
  pages cm
 ISBN 978-0-13-416784-8 (alk. paper) — ISBN 0-13-416784-8 (alk. paper)
1. Strategic planning. 2. Strategic planning—Case studies. I. David, Forest R. II. Title.
HD30.28.D3785 2015
658.4’012—dc23
2015021210
10 9 8 7 6 5 4 3 2 1
ISBN 10:
0-13-416784-8
ISBN 13: 978-0-13-416784-8
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Thank you to the following companies
that graciously provided the substance of the Cohesion Cases
over a 30-year span of 16 editions of this book.
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
1st edition, 1987: Ponderosa
2nd edition, 1989: Ponderosa
3rd edition, 1991: Hershey Company
4th edition, 1993: Hershey Company
5th edition, 1995: Hershey Company
6th edition, 1997: Hershey Company
7th edition, 1999: Hershey Company
8th edition, 2001: America Online (AOL)
9th edition, 2003: American Airlines
10th edition, 2005: Krispy Kreme Doughnuts, Inc.
11th edition, 2007: Google Inc.
12th edition, 2009: The Walt Disney Company
13th edition, 2011: Apple, Inc.
14th edition, 2013: McDonald’s Corporation
15th edition, 2015: PepsiCo, Inc.
16th edition, 2017: Hershey Company
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Brief Contents
Preface
xv
Acknowledgments
xxix
About the Authors
xxxi
Part 1 Overview of Strategic Management 2
Chapter 1
The Nature of Strategic Management
3
The Cohesion Case: THE HERSHEY COMPANY, 2015 (HSY)
26
Part 2 Strategy Formulation 38
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
The Business Vision and Mission 39
The External Assessment 59
The Internal Assessment 89
Strategies in Action 129
Strategy Analysis and Choice 167
Part 3 Strategy Implementation 204
Chapter 7
Chapter 8
Implementing Strategies: Management, Operations, and Human Resource Issues 205
Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues 243
Part 4 Strategy Evaluation
Chapter 9
278
Strategy Review, Evaluation, and Control
Part 5 Key Strategic-Management Topics
Chapter 10
Chapter 11
279
304
Business Ethics, Social Responsibility, and Environmental Sustainability
Global and International Issues 329
305
Part 6 Strategic-Management Case Analysis 356
How to Prepare and Present a Case Analysis
Glossary
357
627
Name Index
Subject Index

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637
641
    v
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Contents
Preface
xv
Acknowledgments
xxix
About the Authors
xxxi
Assurance of Learning Exercise 1C: Update the Hershey Cohesion
Case 36
Assurance of Learning Exercise 1D: Strategic Planning for Your
University 36
Assurance of Learning Exercise 1E: Strategic Planning at a Local
Company 37
Assurance of Learning Exercise 1F: Get Familiar with the Strategy
Club Website 35
Assurance of Learning Exercise 1G: Game Plans vs. Strategic Plans:
Teams vs. Companies 35
Part 1 Overview of Strategic
Management 2
Chapter 1 The Nature of Strategic
Management 3
Part 2 Strategy Formulation 38
Exemplary Company Showcased: Apple, Inc. 4
What Is Strategic Management?
What Is a Cohesion Case? 5 •
4
Defining Strategic Management 5
Stages of Strategic Management 5
Integrating Intuition and Analysis 6
Competitive Advantage
8 •
Vision Statement Analysis
8
Strategists
8
Academic Research Capsule 1-1: When Are Chief
Strategy Officers (CSOs) Hired/Appointed? 9
Vision and Mission Statements 10 • External Opportunities
and Threats 10 • Internal Strengths and Weaknesses 11 •
Long-Term Objectives 12 • Strategies 12 • Annual
Objectives 12 • Policies 13
The Strategic-Management Model
14
Benefits of Engaging in Strategic Management
16 •
Nonfinancial Benefits
15
Chapter Summary 52
Key Terms and Concepts 53
Issues for Review and Discussion
53
Assurance of Learning Exercises
Chapter Summary 21
Key Terms and Concepts 22
Issues for Review and Discussion 22
Mini-Case on the Kroger Company: What American
Company Does the Best Job of Strategic
Planning? 24
26
Assurance of Learning Exercise 1A: Compare Business Strategy with
Military Strategy 35
Assurance of Learning Exercise 1B: Gather Strategy Information
for the Hershey Company 35
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45
Implications for Strategists 51
Implications for Students 52
Implications for Strategists 20
Implications for Students 21

A Resolution of Divergent Views
Characteristics of a Mission Statement 46
Two Mission Statements Critiqued 49 • Five Mission Statements
Revised 49 • Two Mission Statements Proposed 49
17
The Cohesion Case: The Hershey Company, 2015
Assurance of Learning Exercises 35
Academic Research Capsule 2-1: The Mission Statement/
Firm Performance Linkage 44
Components of a Mission Statement 47
Evaluating and Writing Mission Statements 48
Why Some Firms Do No Strategic Planning 17
Pitfalls in Strategic Planning 18
Comparing Business and Military Strategy 18
Current Readings 25
Endnotes 25`
41
Mission Statements: What Is Our Business? 42
The Process of Developing Vision and Mission
Statements 43
The Importance (Benefits) of Vision and Mission
Statements 44
A Customer Orientation 47
Academic Research Capsule 1-2: What Activity Is
Most Important in the Strategic-Management
Process? 15
Financial Benefits
39
Exemplary Company Showcased: H&R Block  40
Vision Statements: What Do We Want to Become? 40
Adapting to Change 7
Key Terms in Strategic Management
Chapter 2 The Business Vision and Mission
54
Assurance of Learning Exercise 2A: Develop an Improved BB&T Mission
Statement 54
Assurance of Learning Exercise 2B: Evaluate Three Mission Statements 54
Assurance of Learning Exercise 2C: Write a Vision and Mission Statement
for the Hershey Company 55
Assurance of Learning Exercise 2D: Compare Your College or University’s
Vision and Mission Statements to That of a Leading
Rival Institution 55
Assurance of Learning Exercise 2E: Conduct Mission Statement
Research 55
Mini-Case on Walt Disney Company: What Is Disney’s
Vision for the Future and Mission for the Present? 56
Current Readings 56
Endnotes 57
    vii
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