The Digital Media Principles

: Individual Digital Media Artefact Production and Presentation

Task: Students are to choose an area of digital media technology – hardware, software, or an individual of significance as a case study to research. Research is to be presented in one of the digital formats listed below.

Weighting: 35%

Due: Oral presentation In-class Week 13
Submission of completed written work is to Turnitin by Sunday week 13

NB: Students should pick a specific technology/case study, not a broad technological category or format. Do not choose the Internet; pick a specific Internet technology such as streaming video).
Case studies can range from researching and interviewing a prominent digital media producer, or examining the impact of social media on target group, to researching the uptake of a new, cutting edge digital technology.

CREATIVE WORK: Students are to choose one of the following digital formats in which to present their work, and adhere to these length requirements as a guide.

Video (uploaded to YouTube): 3 minutes (e.g. photo essay, self-shot footage, animation, mini documentary) NOT ANIMATED POWERPOINT SLIDES
Image/text: 1000 words plus images (e.g. webcomic, illustrated blogpost, zine)
Hypertext/interactive: 1000 words plus functionality (Website)
Infographic (3) with imbedded links to research/source material (QR codes).
Other platforms: seek permission from tutor and negotiate an appropriate length.

WRITTEN WORK: The creative work will be accompanied by a 500-word written rationale, detailing the process of making the creative work. This rationale should include:

A brief academic justification of the chosen technology/case study topic;
An account of the academic research used
A reflection of the creative process and use of technologies, including an objective critique of the chosen presentation format/technology, any challenges faced / problems solved (if applicable);
In-text and end-of-text references in the correct Harvard style;
SCREEN SHOTS OF CREATIVE WORK TO BE INCLUDED.

NB. Student may not use any audiovisual materials in your creative project to which you do not have the appropriate rights (e.g. embedding someone else’s YouTube video in your YouTube video), as this breaches the policies of media services including YouTube, Vimeo, and SoundCloud. You should use self-created material, or (appropriately cited and licensed) Creative Commons material. If the service detects that you are using copyrighted material in your creative work, it may remove your work, thus preventing your tutor from marking it. Ensuring that your work does not breach copyright and these websites’ terms and conditions is your own responsibility.

The assessment criteria of this task include:
Appropriateness of chosen research project topic and format
Originality, flair and creativity in executing the chosen format
Effectiveness of project in communicating key concepts and research to the audience
Relevance and depth of research, including ability to locate, critically analyse and evaluate information in the accompanying exegesis
Demonstrated ability to write in coherent and grammatically correct Academic English, including the use of correct in-text and end of text referencing.
Clarity of oral presentation of summary of research project

Late submission, unless accompanied by medical certification or an application for special consideration, will be penalised at a rate of 10% per day.