Usage of Media at Starbucks Corporation Paper Pick a company and search information about this company. Answer the questions in details. Research a Company

Usage of Media at Starbucks Corporation Paper Pick a company and search information about this company. Answer the questions in details. Research a Company’s Usage of Media
Objective: The purpose of this assignment is twofold. You will 1) Analyze a company you are interested in (restaurant
chain, hotel, sports organization, casino) to determine how the company presents its overall image to its stakeholders
through various media channels and you will 2) Use this analysis of an organization to determine how to expand the
company to new audiences through various media channels. You must clearly and comprehensively justify your
reasoning. The Standard Directory of Advertisers and Agencies (or redbooks.com). The below format must be utilized
or 10 points will be deducted. (Worth 15% of grade. ). Please use the provided template when completing the
assignment.
1.
a.
b.
c.
d.
e.
f.
g.
h.
Research a Company from Redbooks.com
Company Name & Address
Number of Employees
Year the company was founded
Location(s)
Product Types
Description of the company (in detail)
Note any Subsidiary Companies
Report Sales (if available)
2.
a.
b.
c.
d.
Report Media Information
Report or research all types of Advertising Media used
Report Advertising Expenditures in total
Report Advertising Expenditures by Media type used
Report Agencies used by company
3. Review the website of the organization & review the design of the website, on-line samples of
promotional materials, brochures, videos, commercials (TV/Radio), in-house
pieces, billboards, mailers, and any public relations usage (press releases, etc.)
a. Analyze the company’s on-line media center including press releases. How would you describe the
news that is released most consistently?
b. What overall image do you feel/think the company is portraying?
c. How do they communicate this image? (Through the website, advertising, PR, & marketing, etc.?
What colors, style, copy, pricing, pictures, spokespersons, options, etc. are used to support the
image?)
d. Is the message consistent across all media?
e. Who would you define as the audience (stakeholders) & how do you come to that conclusion?
4. New Targeted Market Plan
a. What new audience will be the target market to which you sell your product/service?
b. Explain in detail your new audience with supporting research.
5. Website Revisions with Justification
a. What three revisions/additions will you make to the website to attract this target audience?
b. Why will these revisions to the website be effective in reaching this audience?
6. Social Media Plan with Justification
a. How will you utilize social media to attract this target audience?
b. Why will these revisions/additions relative to social media be effective in reaching this audience?
7. Marketing & Advertising Plan with Justification
a. What three revisions/additions will you make to better use marketing or advertising to attract this target
audience?
b. Why will these revisions to marketing/advertising be effective in reaching this audience?
8. Public Relations Plan with Justification
a. What three revisions will you make to better use public relations to attract this target audience?
b. Why will these revisions to public relations be effective in reaching this audience?
9. Use all proper citations in MLA format.
Research Assignment
Please use the provided template when completing the assignment. When submitting the assignment include a
title page with your name, date, and name of organization you have researched.
1. Research a Company from Redbooks.com (please note all of the information included in this section
should be taken directly from the Redbooks site.
a. Company Name & Address
b. Number of Employees
c.
Year the company was founded
d. Location(s)
e. Product Types Sold by Company
f.
Description of the company (in detail)
g. Note any Subsidiary Companies
h. Report Sales (if available)
2. Report Media Information
a. Report or research all types of Advertising Media used
b. Report Advertising Expenditures in total
c.
Report Advertising Expenditures by Media type used
d. Report Agencies used by company
3. Review the website of the organization & review the design of the website, on-line samples of
promotional materials, brochures, videos, commercials (TV/Radio), in-house
pieces, billboards, mailers, and any public relations usage (press releases, etc.)
a. Analyze the company’s on-line media center including press releases. How would you describe the news
that is released most consistently?
b. What overall image do you feel/think the company is portraying?
c.
How do they communicate this image? (Through the website, advertising, PR, & marketing, etc.? What
colors, style, copy, pricing, pictures, spokespersons, options, etc. are used to support the image?)
d. Is the message consistent across all media?
e. Who would you define as the audience (stakeholders) & how do you come to that conclusion?
4. New Targeted Market Plan
a. What new audience will be the target market to which you sell your product/service?
b. Explain in detail your new audience with supporting research.
5. Website Revisions with Justification
a. What three revisions/additions will you make to the website to attract this target audience?
b. Why will these revisions to the website be effective in reaching this audience?
6. Social Media Plan with Justification
a. How will you utilize social media to attract this target audience?
b. Why will these revisions/additions relative to social media be effective in reaching this audience?
7. Marketing & Advertising Plan with Justification
a. What three revisions/additions will you make to better use marketing or advertising to attract this target audience?
b. Why will these revisions to marketing/advertising be effective in reaching this audience?
8. Public Relations Plan with Justification
a. What three revisions will you make to better use public relations to attract this target audience?
b. Why will these revisions to public relations be effective in reaching this audience?
9. Use all proper citations in MLA format.

Purchase answer to see full
attachment