please answer the question no more the 3 lines font size 6 and the summariztion no more 5 small lins with font 6. _____________________________________ SMART COMMUNICATIONS CASE STUDY ( A & B) 1- SUMMARIZE BOTH CASES 2- ANSWER THE FOLLOWING QUESTIONS CONSIDERING INNOVATION, CREATIVITY AND CHANGE MANAGEMENT ISSUES QUESTION 1 HOW LARGE IS THE GLOBAL OPPORTUNITY FRO SERVING CONSUMERS AT THE BOTTOME OF THE ECONOMIC PYRAMIS WHAT ARE THE CHALLENGES IN SERVING THESE CUSTOMERS QUESTION 2 WHY MIGHT PEOPLE LIVING INPOVERTY NEED MOBILE TELECOMMUNICATIONS? QUESTION 3 SHOULD SMART PURSUE A MARKET PENETRATION STRATEGY FOR LOW INCOME CUSTOMERS IN THE D& E SEGMENTS, OR SHOULD THE COMPANY FOCUS ON A MARKET DEVELOPMENT STRATEGY FOR ITS EXISTING CUSTOMERS? WHY? _________________________________________________________________ PARTHNERS IN HEALTHCARE CASE 1- SUMMARIZE THE CASE 2- ANSWER THE QUESTIONS 1-WHAT WAS THE CULTURE OF PHS CLINICAL DECISION MAKING BEFORE THE ADVENT OF LMR AND CPOE SYSTEMS? 2-HOW HAS THE ENTERPRESIE-WIDE ROLLOUT OF LMR AND CPOE CHANGED CORE HEALTH CARE DELIVERY BUISNESS PROCESSES? 3-WHAT CHALLENGES DID THE LEADERSHIP OF PHS NEED TO OVERCOME TO ACHIEVE THE SWEEEPING TRANSFORMATION OF CORE PROCESSES WROUGHT BY ACCESS TO APTIENTS LONGITITUNAL MEDICAL RECORD AND TO CLINICAL DECISION SUPORT SYSTEMS? 4-WHAT CIRCUMSTANCES CONTRIBUTED TO THE SUSCCESSFUL ADOPTION OF PROCESS CHANGE AND NEW INFORMATION SYSTEM ACROSS PHS? 5-WHAT BARRIERS EXISTED AT THE TIME OF IMPLEMENTATION, AND WHICH BARRIERS REMAINING AFTER DEPLOYMENT OUGHT TO BE OF CONCERN TO PHS MANAGEMENT? 6-WHAT ARE THE IMPLICATIONS OF PHS TRANSFORMATION IN THE FOLLOWING AREAS: 1-THE SELECTION, TRAINING AND PERFORMANCE MANAGEMENT OF PHS PERSONNEL 2-COLLABORATION AMONG PHS PERSONNEL 3-COLLABORATION WITH NON-PHS HEALTH CARE SERVICE PROVIDERS AND GOVERNMENT REGULATORY AGENCIES 4-ONGOING QUALITY MANAGEMENTAND MEASUREMENT 5-THE ALLOCATION OF IT RESOURCES 7-WHAT ARE THE CHALLENGES FACED BY PHS IN IMPLEMENTING AN ENTERPRISE-WIDE ELECTRONIC MEDICAL RECORDS SYSTEM? 8-WHAT ARE THE CHALLENGES FACED IN ESTABLISHING A DECISION SUPPORT SYSTEM TO ASSIST HEALTH CARE PROVIDERS IN TREATING THEIR PATIENTS? 9- FROM PROJECT MANAGEMNT PERSPECTIVE, WHICH SYSTEM DEPLOYEMENT SUCCESS FACTORS ARE IN PLACE AND WHICH FACTORS APPEAR TO BE ABSENT? 10-DOES THE IS UNITS APPROACH TO THE ARCHITECTURAL DESIGN OF THE SOLUTION MITIGATE PROJECT RISK AND CONTRIBUTE TO A SUCCESSFUL OUTCOME? IF SO, EXPLAIN HOW. IF NOT, IDENTIFY WHAT IS NEEDED TO IMPROVE THE SITUATION. 11-IS THERE ANYTHING NOTEWORTHY IN THE IS UNITS USE OF RESEARCH AND DEVELOPMENT CENTERS? DO THESE CENTERS CONTRIBUTE TO THE INITIAL SUCCESS OR TO THE ONGOING VALUE OF THE LMR/CPOE INVESTMENT? 12-WHAT ARE THE OPERATIONAL IT AND MIS CHALLENGES POSED BY TH SYSTEM NOW IN PLACE FOR THE FOLLWOWING GROUPS: 13-PHS MANAGEMENT 14-PHS HEALTH CARE PRACTIONERS 15-HEALTHCARE PRACTIONERS AND ALLIED AGENCIES ( SUCH AS INSURANCE COMPANIES AND STATE AND FEDERAL AGENCIES) WHO MUST INTERACT WITH PHS 16-WHAT ARE THE TOTAL COST OF OWNERSHIP (TCO) IMPLICATIONS OF THE OVERALL LMR/CPOE INVESTMENT?
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