MKG 330 Module 8 CSU Advertising and Persuasion Presentation How persuasive are ads on your consumer behavior? Consumers are bombarded with ads everywhere

MKG 330 Module 8 CSU Advertising and Persuasion Presentation How persuasive are ads on your consumer behavior?

Consumers are bombarded with ads everywhere—on the sides of buses, in social media feeds, in magazines and newspapers, on television, in movie theaters, and seemingly everywhere. Marketing is relentlessly pushing messages to us, with the intention of changing our behavior in a desired direction.

For your Portfolio Project, create a portfolio of ads and present them in PowerPoint or another presentation software. Throughout this course, gather and analyze ads from all around you. You are required to find a total of 10 ads, including:

Two different television ads that appear on programs you watch—use YouTube to find the files and embed them in your PowerPoint file.
Two different ads that show up in your social media feed—take a screenshot of these.
Two different ads from a magazine or newspaper that you regularly read—you may use the online version and take a screenshot or use your smartphone or camera to take a photo of the ad in a hardcopy version of the periodical.
Two different ads from outdoor advertising—use your smartphone or camera to take a photo. These may include signs (make them interesting!)
Two ads—from any media—that are for nonprofit or government organizations (e.g., American Red Cross, etc.).

For each ad:

Provide a one-sentence summary of the ad’s core message and the “problem” that it is trying to solve (e.g., hunger).
Identify the type of group(s) the ad is targeting.
Identify specific subcultures the ad is targeting (e.g., age).
Identify the income and social class the ad is targeting.
Describe any cultural trappings of the ad.
Describe the lifestyle and values of the target consumer.
Identify the “call to action” in the ad.

Next, synthesize your findings. Collectively, what do these ads say about you? Are you the target audience? Do these ads resonate with you? Why or why? Which of these ads would affect your consumer decision making and why? Did you uncover any ethical issues?

Summarize your findings from a consumer behavior perspective.

Your presentation must be at least 15 slides (does not include the title or reference slides). Include well-written speaker notes and informative graphics, and format according to the CSU-Global Guide to Writing & APA (Links to an external site.)Links to an external site.. Include at least four scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references. 3/23/2019
Module 8: Portfolio Project
MKG330 Mod 8 PP
https://csuglobal.instructure.com/courses/8041/assignments/151007?module_item_id=376945
1/5
3/23/2019
Module 8: Portfolio Project
Criteria
Content
Ratings
40.0 to >32.0 pts
Meets Expectation
Demonstrates strong or
adequate knowledge of
consumer decision making or
advertising and persuasion.
Correctly represents knowledge
from the readings and sources.
32.0 to >24.0 pts
Approaches
Expectation
Some significant
but not major
errors or
omissions in
demonstration of
knowledge.
Pts
24.0 to >16.0 pts
Below
Expectation
Major errors or
omissions in
demonstration of
knowledge.
16.0 to >0 pts
Limited
Evidence
Fails to
demonstrate
knowledge of
the materials.
40.0 pts
Requirements
Analysis
40.0 to >32.0 pts
Meets Expectation
The Portfolio
includes all of the
required
components, as
specified in the
assignment.
32.0 to >24.0 pts
Approaches
Expectation
The Portfolio
includes most of the
required
components, as
specified in the
assignment.
50.0 to >40.0 pts
Meets Expectation
Provides strong or adequate
thought, insight, and analysis of
concepts and applications
regarding consumer decision
making and/or advertising and
persuasion.
24.0 to >16.0 pts
Below Expectation
The Portfolio
includes some of the
required
components, as
specified in the
assignment.
40.0 to >30.0 pts
Approaches
Expectation
Some significant
but not major
errors or
omissions in
thought, insight,
and analysis.
16.0 to >0 pts
Limited Evidence
The Portfolio
includes few of the
required
components, as
specified in the
assignment.
30.0 to >20.0 pts
Below
Expectation
Major errors or
omissions in
thought, insight,
and analysis.
40.0 pts
20.0 to >0 pts
Limited
Evidence
Fails to
demonstrate
thought,
insight, and
analysis.
50.0 pts
https://csuglobal.instructure.com/courses/8041/assignments/151007?module_item_id=376945
2/5
3/23/2019
Module 8: Portfolio Project
Criteria
Synthesis
and
Evaluation
Ratings
50.0 to >40.0 pts
Meets Expectation
Demonstrates strong or
adequate synthesis and
evaluation of course concepts
of consumer decision making
or advertising and persuasion.
Pts
40.0 to >30.0 pts
Approaches
Expectation
Some significant
but not major
errors or omissions
in synthesis and
evaluation.
30.0 to >20.0 pts
Below
Expectation
Major errors or
omissions in
synthesis and
evaluation.
20.0 to >0 pts
Limited
Evidence
Fails to
demonstrate
synthesis and
evaluation.
50.0 pts
Specification
of Topic
Sources
50.0 to >40.0 pts
Meets
Expectation
Statement of
interest is well
defined,
supported, and
articulated.
40.0 to >30.0 pts
Approaches Expectation
Statement of interest
includes significant but not
major flaws and errors in
definition, support, and
articulation.
20.0 to >16.0 pts
Meets Expectation
Cites and integrates at least five
credible sources, preferably peer­
reviewed journal articles.
30.0 to >20.0 pts
Below Expectation
Statement of interest
includes major flaws
and errors in
definition, support,
and articulation.
16.0 to >12.0 pts
Approaches
Expectation
Cites and
integrates four
credible sources.
https://csuglobal.instructure.com/courses/8041/assignments/151007?module_item_id=376945
12.0 to >8.0 pts
Below
Expectation
Cites and
integrates three
credible source.
20.0 to >0 pts
Limited
Evidence
Statement of
interest is not
defined,
supported or
articulated.
8.0 to >0 pts
Limited
Evidence
Cites and
integrates two
or fewer
credible
sources.
50.0 pts
20.0 pts
3/5
3/23/2019
Module 8: Portfolio Project
Criteria
Application of
Source
Material
Organization
Grammar and
Style
Ratings
20.0 to >16.0 pts
Meets Expectation
Sources well or adequately chosen
to provide substance and
perspectives on the issue?
knowledge from the course linked
properly to source material.
20.0 to >16.0 pts
Meets Expectation
Written paper or multimedia
presentation is clearly
organized, well written, and
in proper format including an
introduction, body, and
conclusion. Or, multimedia
presentation is organized
according to project
requirements.
20.0 to >16.0 pts
Meets Expectation
Strong sentence and
paragraph structure? few
or no minor errors in
grammar and spelling?
appropriate writing style?
clear and concise with no
unsupported comments.
Pts
16.0 to >12.0 pts
Approaches
Expectation
Some significant
but not major
problems with
selection and
linkage of
sources.
16.0 to >12.0 pts
Approaches
Expectation
Small number of
significant but not
major flaws in
organization and
writing? is in proper
format. In a minor
way does not
conform to project
requirements.
16.0 to >12.0 pts
Approaches
Expectation
Small number of
significant but not
major errors in
grammar and
spelling?
generally
appropriate
writing.
https://csuglobal.instructure.com/courses/8041/assignments/151007?module_item_id=376945
12.0 to >8.0 pts
Below
Expectation
Major problems
with selection
and linkage of
sources.
12.0 to >8.0 pts
Below
Expectation
Major problems in
organization and
writing? does not
completely follow
proper format. In a
significant way
does not conform
to project
requirements.
12.0 to >8.0 pts
Below Expectation
Inconsistent to
inadequate sentence
and paragraph
development? work
needed on grammar
and spelling? does
not meet program
expectations.
8.0 to >0 pts
Limited
Evidence
Source
selection is
seriously
flawed? no
linkage to
knowledge
from the
course.
8.0 to >0 pts
Limited
Evidence
Project is not
well organized
or well written
and/or is not
in proper
format. Does
not conform to
project
requirements.
8.0 to >0 pts
Limited
Evidence
Poor quality?
unacceptable in
terms of
grammar and/or
spelling?
inappropriate
writing style that
interferes with
clarity.
20.0 pts
20.0 pts
20.0 pts
4/5
3/23/2019
Module 8: Portfolio Project
Criteria
Demonstrates
proper use of
APA style
Ratings
20.0 to >16.0 pts
Meets Expectation
Project contains
proper APA
formatting, according
to the CSU­Global
Guide to Writing &
APA, with no more
than one significant
error.
16.0 to >12.0 pts
Approaches
Expectation
Few errors in APA
formatting, according
to the CSU­Global
Guide to Writing &
APA, with no more
than two to three
significant errors.
12.0 to >8.0 pts
Below
Expectation
Significant errors in
APA formatting,
according to the
CSU­Global Guide
to Writing & APA,
with four to five
significant errors.
Pts
8.0 to >0 pts
Limited Evidence
Numerous errors in
APA formatting,
according to the
CSU­Global Guide
to Writing & APA,
with more than five
significant errors.
20.0 pts
Total Points: 330.0
https://csuglobal.instructure.com/courses/8041/assignments/151007?module_item_id=376945
5/5

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