BUS 480 Washington University Contribution of Google to The Public Research Paper STEP ONE: SELECTING A TOPIC. Although the topic of the project will be o

BUS 480 Washington University Contribution of Google to The Public Research Paper STEP ONE: SELECTING A TOPIC.

Although the topic of the project will be of your choosing, the instructor must approve it.

Your researching company should be related to business or business management.

You are to submit a research proposal by Feb. 18th that includes:

-Target Company,

-The reasons for your choice,

STEP TWO: DEVELOPING A RESEARCH

Format

Current Situation

1.Current Performance

2.Strategic Posture

a.Mission

b.Objective

c.Strategies

d.Policy

Corporate Governance

1.Board of Director

2.Top Management

External Environment

1.Natural Environment

2.Societal Environment

a.Economic

b.Technological

c.Political-Legal

d.Sociocultural

Internal Environment

1.Corporate Structure

2.Corporate Culture

3.Corporate Resources

a.Marketing

b.Finance

c.R&D

d.Operation

e.Human Resource

f.Information Systems

Analysis of Strategic Factors

Situational Analysis (SWOT)

a.Strengths

b.Weaknesses

c.Opportunities

d.Threats

Strategic Alternatives and Recommended Strategy

1.Strategic Alternatives

2.Recommended Strategy

Resources for Case Research

Company Information

Annual Report
Securities and Exchange Commission Annual Report Form 10-K and 10-Q
Standard & Poor’s Register of Corporations, Directors, and Executives.
Value Lin’s Investment Survey
Shareholders meeting notices in SEC Form 14-A

Economic Information

Business Cycle Development (Department of Commerce)
Current Business Report (Department of Commerce)
Economic Indicators (Department of Commerce)
Economic Report of the President to Congress
US Industrial Outlook (Department of Commerce)
World Trade Annual (UN)

Others

Bloomberg – Information on Interest Rates, Stock Prices, Currency Conversion Rates, and other general Finance Information.
Dun & Bradstreet – Short reports on 10 million public and private US companies.
Fortune 500 – Statistic for largest US corporation

FORMAT:

Research paper will be approximately 10~15 pages, including references; 12-point font; double-spaced; Images, charts, maps, graphs, etc. should be placed in appendices (these should be in addition to the 10-15 written pages).

Paper must have a cover page with the following: title of research; name of this course (BUS480 Business Research/ Project), student name; and submission date.

i have already selected the topic which you can see in below uploaded file.

example of some References & Bibliography:

References & Bibliography:
Donald R. Copper and Pamela S. Schindler, Business Research Methods, Ninth Edition, McGraw-Hill Irwin.
Saunders and Lewis, Research Methods for Business Students, 2015, Prentice Hall, 7th ed.
Hair Jr. and Celsi, The Essentials of Business Research Methods, 2015, Routledge, 3rd ed.
Bryman and Bell, Business Research Methods, 2015, Oxford University Press, 4th