BUS 480 Washington University Contribution of Google to The Public Research Paper STEP ONE: SELECTING A TOPIC.
Although the topic of the project will be of your choosing, the instructor must approve it.
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BUS 480 Washington University Contribution of Google to The Public Research Paper STEP ONE: SELECTING A TOPIC.
Although the topic of the project will be o
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Your researching company should be related to business or business management.
You are to submit a research proposal by Feb. 18th that includes:
-Target Company,
-The reasons for your choice,
STEP TWO: DEVELOPING A RESEARCH
Format
Current Situation
1.Current Performance
2.Strategic Posture
a.Mission
b.Objective
c.Strategies
d.Policy
Corporate Governance
1.Board of Director
2.Top Management
External Environment
1.Natural Environment
2.Societal Environment
a.Economic
b.Technological
c.Political-Legal
d.Sociocultural
Internal Environment
1.Corporate Structure
2.Corporate Culture
3.Corporate Resources
a.Marketing
b.Finance
c.R&D
d.Operation
e.Human Resource
f.Information Systems
Analysis of Strategic Factors
Situational Analysis (SWOT)
a.Strengths
b.Weaknesses
c.Opportunities
d.Threats
Strategic Alternatives and Recommended Strategy
1.Strategic Alternatives
2.Recommended Strategy
Resources for Case Research
Company Information
Annual Report
Securities and Exchange Commission Annual Report Form 10-K and 10-Q
Standard & Poor’s Register of Corporations, Directors, and Executives.
Value Lin’s Investment Survey
Shareholders meeting notices in SEC Form 14-A
Economic Information
Business Cycle Development (Department of Commerce)
Current Business Report (Department of Commerce)
Economic Indicators (Department of Commerce)
Economic Report of the President to Congress
US Industrial Outlook (Department of Commerce)
World Trade Annual (UN)
Others
Bloomberg – Information on Interest Rates, Stock Prices, Currency Conversion Rates, and other general Finance Information.
Dun & Bradstreet – Short reports on 10 million public and private US companies.
Fortune 500 – Statistic for largest US corporation
FORMAT:
Research paper will be approximately 10~15 pages, including references; 12-point font; double-spaced; Images, charts, maps, graphs, etc. should be placed in appendices (these should be in addition to the 10-15 written pages).
Paper must have a cover page with the following: title of research; name of this course (BUS480 Business Research/ Project), student name; and submission date.
i have already selected the topic which you can see in below uploaded file.
example of some References & Bibliography:
References & Bibliography:
Donald R. Copper and Pamela S. Schindler, Business Research Methods, Ninth Edition, McGraw-Hill Irwin.
Saunders and Lewis, Research Methods for Business Students, 2015, Prentice Hall, 7th ed.
Hair Jr. and Celsi, The Essentials of Business Research Methods, 2015, Routledge, 3rd ed.
Bryman and Bell, Business Research Methods, 2015, Oxford University Press, 4th
