Marketing Research and Data Analysis Assignment | Get Paper Help

questions are based on a case study by the Indian Institute of Management Bangalore titled
“Shodh – Market Research for Economy Housing.” You need to read the case study carefully and then
answer the following Final Exam questions. Provide you answers clearly and in detail. If there are
sub-sections, please indicate them in your responses.
1. Comment on Vaseem’s understanding of the client’s management decision problem, market research
problems, and informational needs. [10 points]
2. Based on your response to Q1:
a. Are the research designs proposed by Shodh appropriate for this type of project? Your
response should include a) any limitations and b) areas of research that needs to be further
extended on. [10 points]
3. How should Shodh collect information on competitor activities and plans? [5 points] Are there any
ethical considerations that needs to be respected? [5 points]
4. What is the utility of focus groups in this research? [5 points] Draft a focus group protocol on
economy housing. [10 points]
5. What sampling approach should be used in this research? [10 points]
6. What is the utility of survey research? [5 points] Design a survey questionnaire for the
listing/profiling survey: a) state all sections and sub-sections, b) who will respond to each section
and sub-section, c) kind of questions to include under each section [20 points] Note: Your
questionnaire should be drafted such that I can easily use it to write all the survey questions.
7. On what basis can Shodh make recommendations on product design? Design a conjoint framework
on some of the apartment features listed in Exhibit 2. [20 points] Note: You need to develop the
design framework; no need to run the code.