Business Management

Please write to the CEO of Tesla a Strategic Recommendation Proposal on the communication-based strategies and tactics that company will have to take in order to resolve the technological mishaps within its vehicles. Also, please address the internal threats of former employees releasing trade secrets and the communication-based strategy to resolve it.

B.)

This is the information to be included in the Strategic Recommendation Proposal:

1.)
What is the single most strategic adjustment you would recommend the organization make to turn things around with this situation? This might be a new communications strategy, a change in positioning or differentiating strategy, a change in the brand portfolio alignment, an effort to bring greater clarity and relevance to the organization, or any of the other things we have covered in the course.

2.)
Outline recommendation strategy, target audiences, key messages and project outcomes to achieve leadership goals.

3.)
Key messages should be sound bites of what you will communicate to each target audience(s). Cast a vision for what can be accomplished in your project outcomes. Provide a strong rationale for what you recommend.

4.)
Answer the question, “Why should we do this now?” You must convince your leadership to spend their money on your recommendation: so demonstrate insight, innovation, and clear analysis. And make sure you’ve taken the time to add depth so that your recommendation isn’t vague and basic. If anyone could recommend it, why would the boss pay your expensive salary?

5.)
Provide three or four brand building ideas (tactics) that illustrate how you might execute your core strategy. These should be communications tools and tasks required to support your recommendation strategy. It might be an imaginative way to use public relations, an innovative social media approach, a new media mix, video, or a revised program for employees. Make your recommendations clear.

6.)
Implementation: Outline the timeframe that your core strategy could be accomplished and explanation of resources (budget, staff, outsourcing, etc.) necessary. Actual dollar amounts are not necessary. Include details on monitoring and evaluation to measure the effectiveness of the communication strategy.

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External Resources Are Allowed.

Resources to assist will be provided below:

1.) Huddleston Jr., Tom. “These Chinese Hackers Tricked Tesla’s Autopilot into Suddenly Switching Lanes.” CNBC, CNBC, 3 Apr. 2019, https://www.cnbc.com/2019/04/03/chinese-hackers-tricked-teslas-autopilot-into-switching-lanes.html.

2.) Keenan, Alexis. “Tesla Says Its Ex-Employee Caused $167 Million Drop in Its Market Cap.” Yahoo! Finance, Yahoo!, 30 Aug. 2019, https://finance.yahoo.com/news/tesla-trade-secrets-martin-tripp-stock-dip-154748727.html.

3.) LikeTesla. “Ex-Tesla Employee Tells All; What It’s Really Like to Work For Elon Musk!” YouTube, YouTube, 1 Aug. 2019, https://www.youtube.com/watch?v=B7PQMTZLyko.

4.) McCullough, Evie. “Belgian University Researchers Hack into Tesla Key for the Second Time .” The Brussels Times, 29 Aug. 2019, https://www.brusselstimes.com/all-news/belgium-all-news/65989/belgian-university-researchers-hack-into-tesla-key-for-the-second-time/ (Links to an external site.).

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In writing your proposal, use a minimum of five sources from outside the company; it’s necessary for a thorough situational analysis. Because the CEO doesn’t want to read long, boring documents, you will need to make every word count; condense and edit your lengthy research into a concise final paper.

However, concise doesn’t mean vague or unresearched writing.

You should be an expert in your organization and that should be evident in your paper.

Your written proposal should consist of the following sections, written to the CEO level:

What has been going on? How has the company been responding and how effective has that response been?

Situation analysis:
Provide a summary of the situation you are addressing, and how it impacts other critical issues like the company’s position within its industry (its competitive performance, economic, legal, social, industry trends, etc). Do not be general here – focus on the situation and how it impacts these areas.

SWOT analysis: Discuss the key challenges and opportunities facing the organization – in relation to the situation, using the Strengths, Weaknesses,Opportunities, and Threats model. Strengths and weaknesses focus on internal factors while opportunities and threats are external factors. If you choose to organize in a traditional SWOT chart, additional explanation and analysis will be required beyond the streamlined bulletpoint.

Positioning analysis:
Using our text, Positioning, outline the organization’s brand positioning strategy and how it is impacted by the situation you are addressing in this strategic project. Is the positioning strategy effective? How has it been established? How does it help or hinder the organization’s success? How does the situation impact the company’s position?
Who has been and will be impacted?

Key publics or stakeholders:
Define the segmented groups of people whose support and cooperation are essential to the accomplishment of your objectives. Each key public should include a description of the group’s current relationship/status with the organization and the situation, as well as an analysis on how to best interact with that group of stakeholders moving forward.
What do you hope to accomplish or change in this situation?

Goals: Share your goal(s) – the outcome to be achieved in your situation (resolving the core problem or seizing a significant opportunity). Provide a clear rationale why these goal(s) were selected. Also show how your goal(s) support the company’s overall strategy and mission.
Summarize why this situation is important and needs to be resolved.
Outline what the consequences will be if no action is taken.
What strategic communication action do you recommend? (This section will be completed by all group members individually)

Strategic Recommendation:
What is the single most strategic adjustment you would recommend the organization make to turn things around with this situation? This might be a new communications strategy, a change in positioning or differentiating strategy, a change in the brand portfolio alignment, an effort to bring greater clarity and relevance to the organization, or any of the other things we have covered in the course. Be sure that your recommendations are actionable – the CEO is not looking for you to tell him how to do his job, so make sure you are suggesting something you can implement.

Outline recommendation strategy, target audiences, key messages and project outcomes to achieve leadership goals. Key messages should be sound bites of what you will communicate to each target audience(s). Your strategy should identify approaches and channels necessary to achieve an objective. Cast a vision for what can be accomplished in your project outcomes.
Provide a strong rationale for what you recommend.

Answer the question, “Why should we do this now?”

You must convince your leadership to spend their money on your recommendation: so demonstrate insight, innovation, and clear analysis. And make sure you’ve taken the time to add depth so that your recommendation isn’t vague and basic. If anyone could recommend it, why would the boss pay your salary?

Provide three brand building communication tactics that illustrate how you might execute your core strategy. These should be communications tools and tasks required to support your recommendation strategy. It might be an imaginative way to use public relations, an innovative social media approach, a new media mix, video, or a revised program for employees. Make your tactics clear and detailed.

Implementation: Outline the timeframe that your core strategy could be accomplished and explanation of resources (budget, staff, outsourcing, etc.) necessary. Be focused and specific, have measurable outcomes, and a time frame. Actual dollar amounts are not necessary. Include details on monitoring and evaluation to measure the effectiveness of the communication strategy.

Be realistic in your timeframe.