The chief executive officer (CEO) of a pharmaceuticals company wants to invest in new architecture and art for the company headquarters. You have been chosen to recommend artwork for the new location. Review the following information in preparation for your work on the project:
The vice president (VP) of human resources has asked you to develop some initial information in a report.
Answer the following questions keeping the project overview details in mind:
For each of the 3 works of art, create a brief informational card to be placed in brochure that concisely explains the following:
Be sure to aIDress the following questions:
Prepare your response as a report to the VP, using Word. Include photos of the recommended pieces of art. Be sure to include citations and references as needed, although it is not necessary to format this as an APA document.
Company Profile Worldwide Pharmaceuticals Founded 1975, Milwaukee, Wisconsin 22,000 employees worldwide Principal Products: o Orfin, a blood pressure drug o Manfer, a drug to treat neuropathy, often associated with diabetes Company Motto: Dum inter homines sumus, colamus humanitatem (Seneca) Worldwide Pharmaceuticals (WP), based in Milwaukee, Wisconsin, has experienced tremendous growth and profitability since 2010. It has gained a strong reputation for its products. Its profits have grown from two types of organic drugs that it has developed, as well as from new products that it has acquired along with a smaller pharmaceutical laboratory. Altogether, the growth has meant that the company has evolved into a collection of buildings and locations that have been haphazardly scattered over the city and its suburbs. In aIDition to the headquarters operations, the company also has plants and sales offices across the United States, and in Europe and Asia. Project Overview The chief executive officer (CEO) wants to invest in new architecture for the company headquarters, and the company has located a site that is open, yet still convenient to commuters from other parts of the Milwaukee area. The new site will allow consolidation of headquarters operations, sales and marketing, along with some of the key research and development operations. Drug production itself will remain decentralized, with its own secure facilities elsewhere in Milwaukee and other cities. Some sales and marketing operations will also remain decentralized, but senior leadership for sales and marketing will be located in Milwaukee. The new site is clean, and it does not have any existing building on it. WP will get to start from scratch and build its own facilities as it wants to. The CEO and senior leadership want a building that soars, and that features open spaces both in the lobby as well as in the office areas.
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The new facility will feature arches and open hallways, with high ceilings and large windows, along with bright primary colors. The entranceway and lobby will be open for three floors so that the overall impression is cathedral-like. As part of the new and progressive look, the CEO wants to aID art and sculpture that will complement the architecture. Although she and the board have approved a liberal budget ($5 million) for the art, she wants some of it featured in the entranceway and lobby, and she has also specified that some of the art is to be scattered throughout the five-story, 100,000-square-foot building. Specifically, the CEO wants at least one piece of art on each of the following five floors and one in the lobby: Lobby Floor 1: Human Resources and Company Cafeteria Floor 2: Research and Development Floor 3: Sales and Marketing, Corporate Training Floor 4: Finance and Accounting Floor 5: Executive Offices In aIDition, she wants the art to carry a strong theme of progress, yet have it centered in the pioneer roots of the area. It should reflect the new as well as the old, and should focus on the works of American artists. Along with the art and sculpture, some 25 pieces overall, the company wants to hire a curator to look over the initial collection and help acquire and place it, as well as make suggestions on rotations and replacements as time goes on. This may be an individual or a service company that specializes in corporate art.
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