Write an eight to ten (8-10) page paper in which you:
Develop a mini-guide following the market research process. Using one (1) paragraph for each step in the research process, provide information and / or data that meets the need of each step.
Based on what you created in the mini-guide, identify which steps require the use of external public data to complete. Detail what sources you would use and why.
Create a survey that you would recommend the organization use to measure customer satisfaction. Discuss how this survey will be used and what considerations went into the development and design process.
Create a visual representation that identifies the market groups you would target for the organization you selected. This visual will accompany the mini-guide you created.
Consider the reasons customers leave their health care providers. Recommend a strategy for the selected company that is designed to recover and retain customers.
So far in this assignment, you have created a mini-guide, a visual for the segmented group you would recommend for the organization, a survey, and a strategy for customer retention. Write a one (1) page executive summary that highlights your recommendations stemming from the components you created.
Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Describe the marketing research process and market segmentation strategies.
Describe the concept of relationship marketing and the distinction between satisfaction and loyalty.
Use technology and information resources to research issues in health services strategic marketing.
Write clearly and concisely about health services strategic marketing using proper writing mechanics.
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