The goal of this assessment is to investigate how a selected product or service is typically sold and explore the relationship between the salesperson and the customer. Select a product or service with which you are familiar. Examine the role of personal selling in regard to the product or service. Research how the product or service is sold; talk to individuals who might be involved in the sales process, or observe to learn more. Analyze how the selling process for this product or service is typically approached. Assess your own sales skills and abilities in relation to the product or service.
Write a paper that aIDresses the following three parts:
Part 1 – Sales Approach and Orientation
Begin by analyzing the sales approach of the organization that sells the product or service you have chosen. Describe the role of the sales professional and present your own personal selling philosophy.
Part 2 – Sales Expertise and Training
Once you have an understanding of the sales process used for the product or service, explore the skills needed to sell it.
Part 3 – Fit Assessment
Put yourself in the role of a salesperson for your chosen product or service. Based on your work from the first two parts of this assessment, examine your own fit with the criteria you have identified.
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