ENT301 A1 Business and Technical Streetwear Preliminary Market Search Discussion.
Deliverable Length: 600 800 words
respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.
Complete the following:
Identify and explore 3 business Web sites that do something similar to what you hope to do. These businesses may provide the same product or service as you, or they may provide a different product or service that fills the same consumer need. Respond to the following questions:
Who are their customers (geographic, demographic, psychographic, and behavioral attributes)?
Are the customers of these businesses similar, or are they reaching different segments?
How are these customers similar to the customers you hope to reach?
Deliverable Length: 1,000-1,500 words
Complete the following:
Conduct preliminary market research for your venture, and write a paper of 1,000-1,500 words that responds to the following questions:
o What is the scale of the industry (in units and dollars)?
o What is the scope (geographical range) of the market? Is it local, regional, national, international, or global?
o Is it a niche industry, or does it reach a mass market?
o How profitable are the players in the industry?
o What trends are occurring in the industry?
o What competition is in the marketplace, and what are they doing?
Include visual aids where they are appropriate.
ENT301 A1 Business and Technical Streetwear Preliminary Market Search Discussion
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