Find an example of a cCampaign we are using: Shot on Iphone urrent or recent advertising campaign being used by an organization.
.Write a paper of 1,000-1,200 words that addresses the following questions:
What are various effectiveness measures that might be used from both a pre-testing and post-testing perspective?
Why would these particular testing methods be appropriate?
How can the information these measures provide be used by the marketer at various stages of the advertising campaign?
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