Rasmussen College Mod 2 Samsung Galaxy Note7 Recall Paper

Rasmussen College Mod 2 Samsung Galaxy Note7 Recall Paper.
This is a two-part assignment. There is a Public Relations portion and an Advertising portion for this assignment. During this week s project, you will outline the key stakeholders who should receive your public relations message and the target audiences for your advertising message.
Part 1 Public Relations
In a minimum of 2 pages, include the following:

Identify the key stakeholders who need to receive information from your company regarding the crisis and your company s response.
Discuss the details of the crisis situation that each stakeholder would be most interested in knowing about.
Pose at least one question each stakeholder might ask the company.
Cite a minimum of two credible sources.

Part 2 Advertising
In a minimum of 2 pages, include the following:

Identify and describe the key customer segments (buyer groups) in the market in which your product competes.
How is your product/service currently positioned compared to the competition?
Describe the target audience for your selected product. Descriptions should include demographic, psychographic, and behavioral characteristics.
Cite a minimum of two credible sources.

Include in-text citations and a title and reference page formatted according to APA standards. Your paper should be at least 4 pages in length, not counting title page and references page.

Rasmussen College Mod 2 Samsung Galaxy Note7 Recall Paper