Marketing communications plan.
information given:
IMC Communications Project
The Invisible Leash (our made up product name) InvisiLeash
Our product is a luggage bag that follows you around. So you would put a bracelet on and then the bag would just follow you on its own. No hassle. $500-$700 (prices vary based on size of the bag)
Key issues to consider .
What is the value proposition?
Convenience
Who is our target market?
Frequent Travelers in general (Airport luggage)
Requirements:
write a Mktg Comm Objectives and Ad Objective for our group make up product
include:
Mktg Comm Objectives
Awareness
Preference
Trial purchase
Altering image
Frequency and variety of use
Promotional incentives
Ad Objective
Awareness
Product differentiation
Positioning or repositioning of the product
Trial purchase
Image enhancement
Marketing communications plan
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