Marketing Communication and Brand Strategy (Walmart Grocery section) | Homework Helper

Marketing Communication and Brand Strategy (Walmart Grocery section).
Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.

Situational Analysis:

Vision, Mission, Strategic objectives, Values
Strengths/Weaknesses
Competitor s Strengths/Weaknesses
Market Segments

Product, Place/Distribution, Promotion, and Price Strategies:

Creating a Brand Image
Maintaining Brand Image
Branding Concerns
Promotion/Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Public Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
*Please review grading rubric attached

Marketing Communication and Brand Strategy (Walmart Grocery section)