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Market concept presentation.
Use the marketing plan in the Mullins text as a general guide (pages 475-482). Yourmarketing plan presentation should address the following issues insignificant depth: Organizational structure, segmentation, target market selection, positioning, product strategy. Discuss the logic of your segmentation scheme and how well itmeets the criteria used to form segments as well as the process used for selecting atarget segment (see Marketing Management: A Strategic Decision Making Approach Chapter 7 in Mullins text). Substantial secondary market researchis necessary as evidence of likely interest in the product or service, potential size ofmarket, status of competition, and industry trends.Secondarily your presentation should address pricing, distribution and marketingcommunication strategy decisions. You do not need to address implementation orcontrol issues.Your presentation should be a minimum of 20, but not more than 30 minutes in length,and use clear, professional, and compelling visual aids. You will be graded on depthand clarity of analysis, thoroughness, evidence of understanding key concepts, andcohesiveness of the marketing program elements.

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Market concept presentation was first posted on July 5, 2020 at 1:00 pm.
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Market concept presentation