INTRODUCTION TO STRATEGIC MANAGEMENT.
COMPANY: NOKIA
1 introduction
1.1company background
1.2company current position in market environment
2strategy analysis
2.1POSTLE or Porter s
3strategic formulation
3.1business level strategy
Generic porfcv
Overall cost leadership
Differentiation
Focus
Hybrid
3.2corporate level strategy
3.2.1 ansoff matrix
Market Penetration
Market development
Product development
Diversification
3.2.2 growth strategy
Merger
Acquisition
Internal development
Joint venture
Strategic alliances
3.3international strategy
Four types of international strategy
Entry mode
4strategic implementation
4.1organizational structure(four types)
4.2leadership
relationship between subordinates and organizational leader
5 conclusion
6 Reference (more citation)
INTRODUCTION TO STRATEGIC MANAGEMENT
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