TOPIC 2: Channel StrategiesThis section of the readings explains the three generic distribution strategies: intensive selective exclusiveThe choice of which of these distribution strategies would be best for any given product depends on those factors outlined in the readings as follows: type of customer type of product channel partner capabilities business environment and technology competing products’ marketing channelsPick a product for one of the three distribution strategies. Note the product and the distribution strategy, and then discuss why the distribution strategy is most appropriate for that product based on the factors listed above.
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