SMC Marketing Strategies Adopted by Tiffany & Co for Long Term Growth Report Marketing Analysis-2 Pages
Describe and evaluate the companys marketing strategy. You should cover both traditional
marketing (advertising, PR, promotions) and social media marketing. Include an evaluation of
the company’s social media efforts. Also, include comparisons of number of followers/likes with
competing companies in a table and discuss in the body of the text.
Include your own observations, by visiting their website, social media marketing pages and
maybe even search YouTube for the company’s commercials.Marketing Analysis
Newsworthy Events (Recent Events) 1.5 to 2 pages
Briefly describe two to three recent events where your company was in the news and describe
how they affected the company. Make sure to have both in-text citations and citations in the
references or works cited page.
Works Cited or References – minimum of 10 citations
Use MLA or APA style for a citations page at the end and use in-text citations as well. You will
visual aids within the body of the report and ensure to provide your source beneath the visual aid. You should reference the company’s annual
10-K report and MarketLine Report. There should be references in every section and you are required to have a minimum of 10 sources
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