MKT 4462 AAMU Module 6 Stages in The Consumer Buying Process Discussion 1. (5 points) Read carefully Textbook Chapter 10; then Answer the following Questio

MKT 4462 AAMU Module 6 Stages in The Consumer Buying Process Discussion 1. (5 points) Read carefully Textbook Chapter 10; then Answer the following Questions: Three Stages in Consumer Buying Process are – Antecedent States, Purchase environment, and Post Purchase Processes. After Reading the Textbook Chapter, Discuss, in-depth, important factors in the Three Stages – in the Consumer Buying Process (see textbook p.359 – 378).

2. (5 points) Discuss, in-depth, how today’s Retailing Environments affect Consumer Product Evaluation, Purchase, and Shopping Experience (incorporate your own Shopping Experience in this answer. See textbook p. 367 – 370).

3. (5 points) Environmental concerns are very Important in today’s Product Purchase, Consumption, and Disposal. (NOTE: Read at least 1 Article about Climate Change and/or Environmental Protection – and incorporate your Reading information in your Answer for this Question. Provide Reference for the Article you read). See textbook p. 373 – 378). Discuss, in-depth, how today’s Environmental factors impact Product Purchase, Consumption, and Disposal.

4. (5 points) Harley Davidson Video: https://www.youtube.com/watch?v=g85ZxjkhZ0U (Links to an external site.)

Watch the Video. (type half-a -page; double-space) Discuss the MEANING (Benefits) of the Harley Davidson Motorbike and Harley Davidson Owner Groups (HOGs) Club Membership to Harley Davidson Motorbike Owners.( Note: Discuss, in-depth, the Physical (the Motorbike), Psychological, and Social Meanings of the Motorbike and Club Membership). You may READ a Harley Davidson Article – to help you Answer this Question. Provide Reference for the Article. (See textbook p.398 -400)

5. (5 points) Read carefully Textbook Chapter 11; then Answer Questions 2 and 3 (below):

What is Social Power? According to the Textbook, Social Powers include – Referent Power, Information Power, Expert Power, Coercive Power, Reward Power, and Legitimate Power (see textbook p.393 – 378). Explain these Social Powers and Give an Example of each Power.

6. (5 points) Use Facebook Social Media Network to –

Discuss, in-depth, The Social Media Revolution. Discuss, the Structure of a Facebook Social Network, Communications between Group Members, and Social Power Influence in a Facebook Social Media Network (See textbook p. 408 – 414).

(Note: If you are NOT familiar with Facebook Social Media Network, – READ an Article on Facebook Social Media Network. Provide Reference for the Article).

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