MGT 660 Grand Canyon University Week 5 Space Grand and QSP Matrice Analysis Space, Grand, and QSP Matrice Analysis The company is Chipotle and the 3 c

MGT 660 Grand Canyon University Week 5 Space Grand and QSP Matrice Analysis Space, Grand, and QSP Matrice Analysis The company is Chipotle and the 3 completed Matrix are in the attached excel workbook. Write a 500-750-word analysis of the significance of these three matrices regarding their relevance for strategic planning. Describe the key information for each and how information from each will influence recommendations for strategy selection, planning, and implementation. Without prematurely determining and formalizing strategic goals and objectives, begin thinking about possible strategies to capitalize and add value to the organization based on the analysis of this information. Be sure to cite three to five relevant and credible sources in support of your content. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. 1
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Profit Potential
Competitive Position (CP)
Market Share
Product Quality
Customer Loyalty
Variety of Products Offered
Control over Suppliers and Distributors
Stability Position (SP)
Rate of Inflation
Technological Changes
Price Elasticity of Demand
Competitive Pressure
Barriers to Entry into Market
Your firm’s X-axis
Your firm’s Y-axis
Estimated FP
Estimated IP
Estimated CP
Estimated SP
Competitor 1’s X-axis
Competitor 1’s Y-axis
Estimated FP
Estimated IP
Estimated CP
Estimated SP
Competitor 2’s X-axis
Competitor 2’s Y-axis
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Click The Blue Buttons Below to Navigate Part 1 More Efficiently
Strengths
Weaknesses
Opportunities
Threats
IE Matrix
SPACE Matrix
Perceptual Maps
GRAND
Welcome to the Free Excel Student Template Versio
Dear Student,
By using this Template, you hereby agree to the Copyright terms and conditions. This Template should save you considerable t
be more professional. Do not mistake this Template for doing all of the work. Your assignment is to analyze and present strate
still need to do the research and enter key internal and external information into the Template. The Template does not gather o
however assimilate information you enter in a professional way and does many calculations for you once that critical informati
David textbook for conceptual guidelines for developing all matrices and analyses included in this Template. Best of luck with
is designed for Textbook version 17ed. If using a textbook version other than 17ed,
version 16.
Instructions for Using the Template
Please read all Template instructions below carefully before you start each new section of this Template. Only type in the gree
David textbook for conceptual guidelines for every matrix and analysis in this Template.
This Template is organized into three primary parts: Part I, Part II, and the respective data output pages for your respective ma
into Part I or Part II. Part I consists of data entry in developing matrices, where Part II consists of data entry for your financial i
statements, and projected financial statements. Blue buttons are provided for navigating within and to Part I, yellow buttons are
orange buttons are for navigating to the respective matrices and pink buttons are for navigating to your financial output tables.
of Part I and Part II may not be visible for Apple users but all other features should work without any problems.
Strengths and Weaknesses
Enter into the Template exactly 10 strengths and 10 weaknesses, no more and no less. Your factors should be detailed and actio
the strength: “Sales up nicely” is too vague and not actionable; “Sales were up 15% on women’s apparel in China during 2018”
thinking in terms of divisions when writing strengths and weaknesses. Note women’s apparel could be a division for Nike. All
equally; allow more coverage for divisions with more revenue and those most pertinent to your strategic plan.
Weights reveal how important a factor is to being successful in the industry. All weights are “industry-based.” A factor of 0.10
important than a factor of 0.02 for being successful in the industry. Do not be afraid to include factors with lower weights thou
list (10 strengths for example out of the 100s the firm likely has), justifies its importance, yet it still may be relatively a lot less
factors you include. Also, be mindful with respect to what industry your firm operates. A moderate priced casual hamburger r
with a moderate priced chicken restaurant than with McDonalds. Automatically considering McDonalds, Burger King, and W
they all sell hamburgers may not be appropriate. Here, casual moderated priced restaurants may serve better as the “industry.” A
make sure the sum of your weights equals 1.0 for your internal factors. Also, arrange your strengths with highly weighted facto
Weaknesses also with highest weighted factors listed first.
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In contrast to weights that are industry-based, ratings are company-based and reveal how well your firm is performing. Use the
ratings in an IFE Matrix: If your strengths are being cut off, simply drag your cursor between the two row numbers on the left
1 = “the response is poor”
2 = “the response is average
3 = “the response is above average”
4 = “the response is superior”
View IFE Matrix
Strengths
Net Income increased 668.39% from 2016 to 2017
Gross profit increased 51.79% from 2016 to 2017
Revenue increased 14.65% from 2016 to 2017
2400 restaurants as of 2018
“Food with Integreity” mission statement in 2001
Door-dash available in more than 1,500 restaurants
Locations in Germany, Canada, United Kingdom, and France
Mostly organic produce
Pature-raised dairy
GMO-Free
Weaknesses
Limited Menu offering only 22 items
23 Regional distribution Ceneters
Average sodium in one burrito is 2,000 mg while the daily recommended intake is less than 2,300mg
Most restaurants are open designed but can only seat 56 guests
No dollar menu
Equity decreased by 3% from 2016 to 2017
Other Long-Term Assets decreased by 69% from 2016 to 2017
There was no change between 2016 and 2017 in Goodwill
Only 391 of 2400 stores are free standing
There are only 37 locations outside of the United States
View IFE Matrix
Total Weight (Must Equal 1.00)
Opportunities and Threats
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Enter into this Template exactly 10 opportunities and 10 threats, no more no less. Your factors should be detailed and actionab
both opportunities and threats should be external in nature. Ask yourself “Does the firm have control over this factor?” If the an
opportunity or threat. For example, as a clothing retailer you may have an opportunity to “start selling clothes in China.” This i
1) the firm has internal control over doing business in China, and 2) the statement is a strategy. The underlying opportunity ma
more on athletic apparel in 2018.” Note how this opportunity is specific, actionable, divisional, and external (we cannot contro
athletic apparel). All divisions do not need to be treated equally, allow more coverage for divisions with more revenue and thos
Weights reveal how important a factor is to being successful in the industry. Read over the #2 tip under strengths and weaknes
for the external factors. After entering in the weights, check to make sure your sum of weights equals 1.0 for all 20 external fac
highest weight items first.
Ratings again are company-based and reflect how well the firm is addressing the particular factor. Use the coding scheme given
If your opportunities are being cut off, simply drag your cursor between the two row numbers on the left to widen the row.
1 = the response is poor”
2 = “the response is average”
3 = “the response is above average”
4 = “the response is superior”
View EFE
Opportunities
60% of U.S. Customers order delivery once a week
34% of customers spend at least $50 per order when ordering online
Customers who place online orders will visit the restaurant 67% more frequently
16.7% of resturaunts in Texas are Mexican
In 2015 the number of mexican restaurants rose by 71% in the UK
Average industry growth of 4.8% from 2014-2019
Brian Niccol transformed Taco Bell into a social media leader
Yum! Has 39,000 locations outside of the U.S.
68% of American bought organic foods in 2016
Americans believe GMO-free/organic, locally sourced food is better
Threats
Chipotle agreed to pay a $1.3 million fine for more than 13,000 child labor violations at several
Massachusetts locations
In 2015 there was an E.Coli outbreak in 11 states that infected 55 people
Having employees cook with traditional means instead of automation increases food born illness
Competition such as McDonalds, Wendy’s, and Taco Bell have value menu options
Stock Fell over 60% while competitors stock prices increased. McDonalds 80%, Wendy’s 90%, Yum!
50%
There are millions of rival businesses trying to take away market share
Meat Shortages are dangerously close due to COVID-19 with almost 1/3 of the U.S. pork capacity down
Most dishes average 2,000 mg of sodium which the recommended daily consumption is 2,300 mg
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One burrito can contain over 1,000 calories, half of the USDA recommended allowance, and contains
more fat, cholesterol, carbohydrates, and sodium than a big mac
Fast food Mexican differs substantially from traditional Mexican-style restaurants
View EFE Matrix
Total Weight (Must Equal 1.00)
Competitive Profile Matrix (CPM)
To perform the CPM, enter exactly 12 critical success factors, no more and no less. You may use some of the ones listed below
more pertinent to your company. For example, if your case is Delta Airlines, perhaps include on time arrival, extra fees, and fr
than the canned factors below. In a CPM, factors do not need to be overly specific, but they should be divisional in nature to th
firm, your factors should be about the firm’s soda business, Frito Lay business, bottling business, etc. rather than just general “a
division (business) are you referring to? Frito Lay’s advertising, soda marketing, etc. All divisions do not need to be treated equ
divisions with more revenue and those most pertinent to your strategic plan.
After entering in 12 critical success factors, enter in a weight for each factor; weights are industry-based. Be sure to check the
column, to make sure your sum weight is equal to 1.00. It is okay for some factors to receive a low weight and a factor or two t
After entering in your weights, type the name of your company and two other competitors in the corresponding boxes.
After entering in the weights and identifying your company and two rival firms, then enter in a Rating (company-based) in the
organization. DO NOT ASSIGN THE COMPANIES THE SAME RATING; TAKE A STAND; MAKE A CHOICE. In a CPM
below for ratings.
1 = “the response is poor”
2 = “the response is average”
3 = “the response is above average”
4 = “the response is superior”
View CPM Matrix
Enter 12 Factors Below
Advertising
Domestic Market Penetration
Customer Service
Product Variety
International Market Penetration
Employee Dedication
Financial Profit
Customer Loyalty
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Market Share
Product Quality
Top Management
Price Competitiveness
View CPM Matrix
Boston Consulting Group (BCG) Matrix
This Template allows for up to 5 divisions. If your company has more than 5 divisions, combine the divisions with
the least amount of revenue into division 5, and mention the adjustment to the class during your presentation, or
simply focus on the 5 divisions your 3-year plan centers around; check with your professor.
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