Delta State University Project on Delta Health Centre in Mound Bayou and Publicity plan Discussion Delta Health Center is a great option. They offer severa

Delta State University Project on Delta Health Centre in Mound Bayou and Publicity plan Discussion Delta Health Center is a great option. They offer several health care services such as dental care, diabetes care, family medical care, x-rays, women’s health, etc. They are located in Mound Bayou, Cleveland, Greenville, Hollandale, and Mayersville. Limit of 20 pages, excluding title sheet, references, and appendices.I have attached what is needed and also an example iMBA Operations Strategy Module
Summer 2020
Group Project
One submission per group
Only include your group name on the submission (points are deducted if individual group member names are
included)
Limit of 20 pages, excluding title sheet, references, and appendices.
1. Overview of the Plan
a) Product/Service
Identify a product/service for which you will be developing a long-term plan/strategy in the
Mississippi Delta Region. This product/service should be part of offerings/future offerings from an
existing company/institution. For instance, you could choose to develop a plan to help the College
of Business and Aviation increase the number of majors for its BBA degree in Finance or propose a
plan that helps Delta State attract more out-of-state (outside MS, including internationals) students.
b) Target Market
Identify and discuss your target market (Hint: Limit your target market to one specific group; do
not state your target market is anyone who wants the product.).
c) Value Proposition
State your value proposition or a position statement that outlines the perceived benefits this product
will provide to the target customer in order to differentiate it from similar services.
2. Analysis of the current situation and trends
a) The Customer:
(i) Identify relevant trends in demographic, social and cultural environment
(ii) Identify the unmet or poorly served customer needs and wants that your strategy will
address, once successfully executed.
(iii) Provide critical insights into the behavior of the target consumers
(iv) Estimate the size of the target market
(v) Indicate current and anticipated growth rate of the target market.
(vi) Discuss the effect of relevant demand elasticities
b) The Industry
(i) Relevant company and industry background information
(ii) Identify relevant trends in economic, regulatory, technological, and the natural
environment
(iii) Assess the program’s five competitive forces (Porter’s Five Forces)
c) The Competition
(i) Discuss the direct and indirect competitors that currently satisfy the needs of your proposed
target market
(ii) Discuss the competitors’ advantages and disadvantages
3. Other Key issues
(i) SWOT
(ii) Discuss the product’s suggested competitive advantage
(iii) Identify critical success factors
(i) Objectives. Specifies the goals to be accomplished in terms of sales volume, market share,
and profit.
4. Marketing Strategy
(i) Describe how you will position the brand in the minds of the target consumers.
(ii) Describe briefly how you will achieve your objectives
5. Action plans
a) Discuss each of the 4 Ps; make sure to add enough detail for the business to be able to implement
your suggestions
(i) Product
(ii) Price
(iii) Promotion
(iv) Place
b) Detail the steps necessary to complete your plan (meet your objective)
c) Provide projected Profit-and Loss statement
d) Upon the activation of your plan, discuss the anticipated response of your competition and how you
intend to respond.
e) Briefly discuss how the progress will be monitored
6. Human Resources Strategy
a) Discuss the key personnel needed for your strategy and provide job descriptions of these key
positions (specific roles/duties are required; not names of personnel).
b) Include salary ranges for these positions (they should be influenced by demographics &
sociocultural environment identified in the marketing section). Remember, you need to justify the
recommendation and recognize the cost of your plan to be further discussed in the economics
section.
c) Provide an Organizational Chart for the implementation of your plan (this is not necessarily the
organizational chart for your company; this is the organizational chart for the strategy/plan being
proposed)
d) Discuss the impact to the organization/company of implementing this strategy.
e) Discuss the impact to the organization/company of implementing this strategy.
7. Ethical issues
discuss ethical issues currently affecting the industry (or that your proposal may raise), including issues of
social responsibility.
8. The Macroeconomy
a. identify and discuss key macroeconomic economic variables that may impact the success of your
product/plan/any strategies discussed in previous sections.
b. Provide detailed trends and forecast of these macroeconomic variables.
References
Additional Notes:
We expect each part of the integrated project to be informed and shaped by the other parts. For example,
when you discuss marketing environment and the industry information, as well as pricing and analysis of
consumers, personnel costs and wherever else applies, you are supposed to put the information and thoughts
that you developed in the economics section; insights from marketing analysis should inform your personnel
decisions.
2019
Nutrien Ag Solutions Small Unmanned Aerial
System (sUAS)/drones
Integrated Project – iMBA Operations Strategy Module
Group: Raging Fury
Table of Contents
I.
Overview of the Plan
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a.
Product/Service …………………………………………………………………………………………………………………………………………………………. 3
b.
Target Market …………………………………………………………………………………………………………………………………………………………….. 3
c.
Value Proposition or Position Statement …………………………………………………………………………………………………………….. 3
II. Market Strategy
4
a.
Target Market Size …………………………………………………………………………………………………………………………………………………….. 4
b.
Current and Anticipated Growth Rate of the Target Market …………………………………………………………………………… 4
c.
Unmet or Poorly Served Needs ………………………………………………………………………………………………………………………………. 4
d.
Relevant Trends …………………………………………………………………………………………………………………………………………………………. 5
e.
Marketing Mix (4 P’s) ……………………………………………………………………………………………………………………………………………….. 5
i.
Product……………………………………………………………………………………………………………………………………… 5
ii.
Price………………………………………………………………………………………………………………………………………….5
iii.
Place…………………………………………………………………………………………………………………………………………. 6
iv.
Promotion…………………………………………………………………………………………………………………………………. 6
f.
Analyzing the Competition (Porter’s Five Forces) …………………………………………………………………………………………….. 6
i.
Threat of new entrants………………………………………………………………………………………………………………. 6
ii.
Bargaining power of suppliers……………………………………………………………………………………………………. 7
iii.
Bargaining power of buyers……………………………………………………………………………………………………….. 7
iv.
Threat of substitute products or services……………………………………………………………………………………. 7
v.
Existing industry rivalry…………………………………………………………………………………………………………….. 7
g.
Critical Success Factors ……………………………………………………………………………………………………………………………………………. 8
h.
Direct and Indirect Competitors ……………………………………………………………………………………………………………………………. 8
i.
Competitors’ Advantages and Disadvantages …………………………………………………………………………………………………….. 9
i.
Advantages……………………………………………………………………………………………………………………………….. 9
ii.
Disadvantages…………………………………………………………………………………………………………………………… 9
j.
Product’s Competitive Advantage ………………………………………………………………………………………………………………………..10
k.
Response to the Plan ……………………………………………………………………………………………………………………………………………….10
l.
Meeting Our Objective …………………………………………………………………………………………………………………………………………….11
III. Human Resources Strategy
11
a.
Organizational Chart ………………………………………………………………………………………………………………………………………………..12
b.
Key Personnel and Job Descriptions …………………………………………………………………………………………………………………….12
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c.
Human Resource Function ……………………………………………………………………………………………………………………………………..14
d.
Impact of Implementation ……………………………………………………………………………………………………………………………………..14
IV. Economic Strategy
14
a.
Forecast ………………………………………………………………………………………………………………………………………………………………………14
b.
Plan Implementation Budget …………………………………………………………………………………………………………………………………15
c.
Factors that may Impact the Market, Industry, and Demand …………………………………………………………………………16
d.
Effects of the Plan ……………………………………………………………………………………………………………………………………………………..17
References …………………………………………………………………………………………………………………. 19
2
I.
Overview of the Plan
a. Product/Service
Nutrien Ag Solutions’ new services and product line – called Agriculture
Drones – introduces drones to the agriculture industry in the delta. The services
offer the following features:
•
•
•
•
•
Field mapping, VRA (variable-rate application), crop spraying, crop
scouting, livestock, water management, and temperature tracking services
Increasing farmer’s awareness and knowledge of their crops and fields
Aerial view of farmers’ crops and fields
Quickly cover crops and fields to collect data on crop health, projected
yields, and potential problems
Educate farmers on how to properly and efficiently operate their own
agriculture drone and the related software
The product line offers the following features:
•
•
•
•
The ability of a farmer to personally own an agriculture drone
Wide range of drone options depending on the farmers’ needs, wants, and
price point
Wide range of drone accessories
Agriculture drone software for field mapping, VRA (variable-rate
application), crop spraying, crop scouting, livestock, water management,
and temperature tracking
b. Target Market
Our organization will provide and offer drone services to farmers located
in the Mississippi Delta region. There is a substantial opportunity for growth in
the industry we are targeting. It is stated in an article by Marco Margaritoff that
33% of farmers are currently using drones on their farms. It is estimated that 31%
of farmers are considering using drones to assist the farmers in necessary services.
These percentages show that over 50% of farmers already have a positive attitude
regarding the innovation. We plan to target this industry due to the recent
increases in revenue as well as the positive expectation for consistent growth.
c. Value Proposition or Position Statement
In farming, profit margins are razor thin. Uncertainty regarding things
such as weather, economic environments, and even governmental regulation are
always hanging over farmers’ heads. Because of this, farmers are always looking
3
for ways to develop processes that can improve their operations in any way. A
situation like this is where we come in. By offering drone services such as field
mapping, crop spraying, and even livestock tracking, we can help provide the
farmers the opportunity to have a state-of-the-art operation running on their own
property. These services can help to not only cut costs for farmers but also
improve yields year in and year out. In the following sections, we will dive into
how we can make this possibility a reality.
II.
Market Strategy
a. Target Market Size
The market that we are targeting consists of thousands of farmers located
mostly in the Mississippi Delta region. In an article written by Linda Breazeale,
she stated that the overall farming industry in Mississippi added up to a total value
of about $7 Billion.
b. Current and Anticipated Growth Rate of the Target Market
In the same article referenced above, Linda Breazeale breaks down the
performance of the specific crops that fall in this industry. Among the crops that
are performing very well are soybeans and cotton. Both of these crops grew
around 30% from the numbers that were seen in 2016. While total revenue from
these crops has been gaining ground, the total acreage of these crops had gone up
to “about 625,000 acres, compared with 435,000 in 2016”. A couple of other
crops are currently declining in revenue and acreage, such as corn and hay.
Although corn and hay are performing poorly, cotton and soybeans still present a
market that can be quite lucrative in the long run.
c. Unmet or Poorly Served Needs
There are plenty of areas that drones could provide a boost to the
efficiency of farms. In the delta, many activities go along with running a highly
efficient, productive farm. Some of these tasks include pest control, irrigation,
land surveillance, and even crop dusting. While these are not the complete list of
tasks that farmers must do, they are some of the most important. We believe that
the use of drones for these tasks could boost productivity in these areas by leaps
and bounds.
4
d. Relevant Trends
The use of drones to perform various tasks around a farm is a trend that is
catching on almost universally around the world. The possibilities that are
presented by drones are endless and only limited by someone’s imagination. In an
article written by Luke Geiver, it is stated that three out of every four farmers are
currently using or considering using drones to complete tasks around the farm.
e. Marketing Mix (4 P’s)
i.
Product
We plan to offer both a service and a product to our target market. We
plan to provide a drone service to farmers. With the drone service, we would
be able to offer additional services such as field mapping, VRA (variablerate application), crop spraying, crop scouting, and livestock. We would
differentiate our service from our competitors by offering water
management and temperature tracking. With a pre-planned flight path or
area, the drone can cover the area quickly and collect data on crop health,
projected yields, and potential problems. With this information in hand, the
farmer is equipped to make informed decisions about the correct levels and
types of fertilizer needed, along with many other things. The data gathered
by the drone is immediately available for analysis by a variety of software
programs. These programs are designed to help farmers make informed
decisions about crop management. The drone and its pertinent equipment
are the products we plan to offer the farmers. We would educate the farmers
on the benefits of the drone and our service. Also, if they prefer to possess a
drone of their own instead of using our service, we would give them the
option of purchasing the needed equipment.
ii.
Price
Among our competitors, there are little price variations within the
drone agriculture category. For this reason, Nutrien Ag Solutions will follow
a competitive-based pricing strategy. Nutrien Ag Solutions focuses on
providing its clients with high-quality products and services. Therefore, the
company must strive not to position itself as a lower-cost alternative.
Nutrien Ag Solutions should also be sensitive to the price elasticity of its
product and overall consumer demand. The pricing for the service can be
broken down into two sections: consulting fees and on-site fees. The
consulting fee will be $200. The on-site fee will be $75 per hour that a
consultant is on-site. On-site fees cover educating the farmers on how to use
5
the drone and chart out ideal routes. The pricing for the product will range
significantly, depending on the wants and needs of the customer. The
starting price of the basic drone that we will offer to our customers is
$2,000. Depending on the size, technology, and accessories of the drone, the
price can increase to well over $25,000. Since Nutrien Ag Solutions is
targeting customers that are looking for high-quality products and services,
they can set prices at the average to the higher end of the range for like
products and services in the agriculture drone category.
iii.
Place
Nutrien Ag Solutions currently spans three continents and is
continuously growing. We already have a significant online presence, along
with brick and mortar stores located in the Delta. Our Delta stores are
located in Indianola, Leland, Cleveland, Hollandale, Anguilla, Greenwood,
Holly Bluff, Clarksdale, and Benton. Before expanding to our other stores,
we would first focus on introducing our new product and service in the
Delta stores. We could also utilize the numerous conventions scheduled
throughout the year for the Delta farmers, which would get our product and
service in front of the eyes of our customers. These conventions would be
critically important in allowing our company to network with the other
attendees and presenting our products and services to potential customers.
iv.
Promotion
Nutrien Ag Solutions already has a robust online presence through the
main website. For the new drone product and service, we would focus our
promotional efforts on driving more traffic to it. Our promotional mix would
include search engine optimization, paid traffic, social media marketing,
content marketing, and email marketing. Looking past the website, we can
make other promotional efforts by using Digital billboard ads, Word-ofmouth, Radio Flyers, and Direct mail.
f. Analyzing the Competition (Porter’s Five Forces)
i.
Threat of new entrants
The threat of new entrants would be considered low to moderate.
While it is easy for other business to obtain a drone, numerous other factors
go into offering the service. These other businesses would need to buy or
create a software to u…
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