Confectionery and Chocolate Industry in The UK Plan Task The Task A leading UK Chocolate Brand has seen a downturn in sales due to new competition in the

Confectionery and Chocolate Industry in The UK Plan Task The Task

A leading UK Chocolate Brand has seen a downturn in sales due to new competition in the market. Analysis work has shown the need for a customer loyalty programme. You have been tasked with designing the approach that your Partner will present to the Client. Please use all the knowledge/tools you have gained in your presentation.

Core Deliverables (write in bullet points)

Project Summary including; (80+ words)

The purpose of the assignment and the outline of the task

oPurpose

oOutline

The core deliverables expected from the engagement

o

o

o

The make up of your Consulting Delivery Team

o

o

o

High-Level market summary, including; (90+ words)

The market size

o

Core competition in the market

o

o

o

Challenges faced by the industry

o

o

o

Solution Overview, including; (100+ words)

Your proposed solution to the problem statement

o

o

Your justification for your solution

o

o

o

Expected outcomes / ROI if the Client goes ahead with your suggestion

o

o

o

Implementation Plan, including; (110+ words)

A Project Plan

o

o

o

Your change management approach to ensure seamless integration

o

o

o

note: works cited is needed. Please see attachment for more detail. The Task
A leading UK Chocolate Brand has seen a downturn in sales due to new competition in
the market. Analysis work has shown the need for a customer loyalty programme. You
have been tasked with designing the approach that your Partner will present to the
Client. Please use all the knowledge/tools you have gained in your presentation.
Instruction
1. Research the confectionary and chocolate industry within the UK to better
understand it’s challenges and market size
2. Outline your solution to the problem statement, your approach to getting there,
and what the expected outcomes would be
3. Create an implementation plan showing the timetable of events and your change
management approach for implementation
Core Deliverables
Project Summary including; (80+ words)
• The purpose of the assignment and the outline of the task
o Purpose
o Outline
• The core deliverables expected from the engagement
o
o
o
• The make up of your Consulting Delivery Team
o
o
o
High-Level market summary, including; (90+ words)
• The market size
o
• Core competition in the market
o
o
o
• Challenges faced by the industry
o
o
o
Solution Overview, including; (100+ words)
• Your proposed solution to the problem statement
•
•
o
o
Your justification for your solution
o
o
o
Expected outcomes / ROI if the Client goes ahead with your suggestion
o
o
o
Implementation Plan, including; (110+ words)
• A Project Plan
o
o
o
• Your change management approach to ensure seamless integration
o
o
o
Advice:
?Take your time to do the research. Knowing the market and the behaviour of the
customers will allow you to create a better informed solution.
?Think outside the box for your solution. You’re likely a confectionary customer –what
would make you more loyal to a chocolate brand? What can you learn from different
industries?
?Remember this presentation is for a Client to see so make it easy to follow, clearly
structured, and well put together.
?Make sure you include a title page, a content page, your key deliverables, and a
summary.

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attachment