Google Impact on Tourism Industry Research Paper and Presentation -4 pages / double space /12 pt / APA formats -check the file before start it- only do the

Google Impact on Tourism Industry Research Paper and Presentation -4 pages / double space /12 pt / APA formats -check the file before start it- only do the highlight part (4) Are there potential (or actual solutions) out there? (1 pg) List and Explain Specific example(s) of this issue (1 pg)
Local perspective (How does it affect local communities?) Global perspective (How does it affect the world/globally?) Due Tuesday 4/21/20 by 11am
For the final report, student groups will utilize feedback from the instructor to craft an 8-10
page report addressing their chosen contemporary issue and the specific example of this issue.
Unlike the report draft, material must be cited within the report and a works cited page must
be included. While students may use any reputable outside sources to support their ideas and
arguments, four outside sources MUST be academic journals! All sources must be cited
correctly in the text as well as in the works cited page. Remember, a strong paper will be one
that utilizes original thoughts and arguments that are supported by outside research and
expertise. A paper that is merely just other people’s ideas is a poor paper! You must combine
both the group’s thoughts and ideas with support of the experts. For this paper then you need
to do the following:
1. Provide and describe a current contemporary issue. Remember to explain what it is,
what is causing it, what are the impacts on the industry, and are there potential (or
actual solutions) out there
2. Provide a specific, contemporary example of this issue currently occurring. Again, it
is essential that your report describe what is happening, what caused the currently
situation, as well as what the actual impacts are and solutions as well.
3. All three perspectives (Local, global, sthm curriculum) must be addressed in detail. It
is here where your group will be looking to make original arguments and then have
your ideas and arguments backed up the experts
4. Correct APA in text citations and work cited page
OUTLINE:
Background on chosen contemporary issue – Google’s impact on Tourism Industry
– Explain what it is (1 pg)
– Explain what is causing it (1 pg) —- What are the impacts on the industry (1 pg)
– Are there potential (or actual solutions) out there? (1 pg)
-List and Explain Specific example(s) of this issue (1 pg)
-Local perspective (How does it affect local communities?)
-Global perspective (How does it affect the world/globally?)
-Conclusion (1 page or more per perspective)—–STHM perspective
Google Flights to predict airline delays even before the airlines do
https://bi-gale-com.libproxy.temple.edu/global/article/GALE%7CA531484280?u=temple_main
What to Do About Google?
http://web.a.ebscohost.com.libproxy.temple.edu/ehost/pdfviewer/pdfviewer?vid=1&sid=15f0b22
1-4265-4fad-a9af-6a0aee96fa1c%40sdc-v-sessmgr02
Google jumps into the OTA world
http://web.a.ebscohost.com.libproxy.temple.edu/ehost/pdfviewer/pdfviewer?vid=4&sid=525fd2d
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A company valued at $309 billion this past year is looking to continue to increase that
number by broadening its reach into the travel industry. That company is Google. Since 2011
Google has created new ways for people to travel easier with new services like Google flights,
and Google travel. Anyone with a Gmail or g suites account is able to have any emails or
itinerary booked automatically marked in their calendar to provide a quicker and easier service
for people. The use of google flights also lets people access flight prices without the annoyance
of ads and commercials while searching for a flight. Similar companies like Kayak and
Skyscanner are arguing that the company is using its market dominance as a search engine by
giving an illegal advantage to a Google product (Szilagyi, 2019). The issue that this is creating is
one between Google and other large online travel agents. OTA’s need Google as a resource to
gain customer access in order to have their pages when searched on the search engine. Even with
this advantage, they also need to find ways to differentiate themselves from Google’s travel
platform and retain the loyal customers they have. One area that Google’s travel platform lacks
in is customer service and human interaction. Companies like Airbnb offer authentic connections
with real people whereas Google produces trips through automation and algorithms. Airlines and
online travel agents can use this to their advantage and build their brand (Szilagyi, 2019). The
main issues being faced is Google’s growing presence in the travel industry such as Google
Trips, and how both Google and online travel agents will differ themselves from one another.
Aside from online travel agents being affected by Google, brick and mortar travel agents
have been hit the most by online travel agents and Google flights. As more people use
technology for everyday uses and are able to make purchases with one click on their phone there
is no need to leave the house and go to the travel agents office. One of the main areas for this is
the growing number of young people traveling or planning their families trips. Even though the
majority of people traveling are Generation X and Baby Boomers they are planning family trips
or asking for the assistance from their children to plan out their trips (Groups Today). This
further shows the decline in the use of brick and mortar travel agents “With this unrelenting shift
to digital, high street travel agents have taken a big knock. According to a report from the Local
Data Company, 700 high street travel agents went out of business in 2017 due to overwhelming
online competition. This is supported by research from RSM group which discovered only 1 in 5
people booked their holidays at a brick and mortar travel agents in 2017” (Szilagyi, 2019).
Technology continues to change everyday and creates new and easier ways for us to interact and
conduct simple tasks that we may have overlooked. The world continues to become smaller and
smaller from the creation of online technologies and the internet are at the forefront of this.
What started this rift between online travel agents and Google was Google’s $700 million
purchase of ITA software that helped create an easier way for users to find and compare flights
and access information about their online purchases. By acquiring this software Google was able
to create their Google flights feature and has steadily been becoming a more prominent tool to
use when buying flights online (Bergen & De Vynch, 2017). The software is able to use
algorithms, AI technologies, and data from past weather and aircraft landings to provide the best
flights for customers and warn them of any possible flight delays https://bi-galecom.libproxy.temple.edu/global/article/GALE%7CA531484280?u=temple_main
What are the impacts? – “search bias”
http://web.a.ebscohost.com.libproxy.temple.edu/ehost/pdfviewer/pdfviewer?vid=1&sid=15f0b22
1-4265-4fad-a9af-6a0aee96fa1c%40sdc-v-sessmgr02
One of the major impacts that Google has made on the travel industry specifically, for online
travel agents is the term of “search bias”. Google is one of the main search engines used across
the world. “It received two thirds of all searches in the U.S. and more than 90% in many
European countries” (Grimmelmann, 2013). Because of the amount of power that Google
possesses with what searches appear on the top of the first page “Google can literally pick
winners and losers in the game of the Internet” (Grimmelmann, 2013). Popular websites Yelp
and Expedia were one of the first companies to file a dispute against Google to the Federal Trade
Commission to investigate the search bias that was happening towards them. Both websites are
huge customers to Google in terms of ads being shown through Google and for paying to be on
the top of the first page. But they are also competitors in terms of how many people use their
sites. Yelp and Expedia went to the Federal Trade Commissions stating that Google gives an
unfair advantage for their vertical offerings in comparison to their companies (Grimmmelmann,
2013). Unfortunately for Yelp and Expedia the FTC dropped the search against Google stating
that the changes Google has made to its search results “could plausibly be viewed as an
improvement in the overall quality of Google’s search results” (Grimmelmann, 2013). Yelp and
Expedia are large companies that can respectively say that they are at the forefront of their
industry. Trying to go against a technology titan is a feat within itself and shows the importance
that Yelp and Expedia are trying to make. They understand the power that Google has on its
business and the fragileness of their position within the search engines domain. This case is over
seven years old and has thankfully not posed any negative relationships between the companies.
Google is a large company that has its hand in almost every sector, trying to find new and
innovative ways to integrate itself within the economy. This can pose many threats to other small
companies who are trying to find their voice among large companies like Google. As pointed
earlier Google is one of the most used search engines in the U.S. and Europe. With Google
adding the feature of Google flights it poses a threat for many companies like Expedia.
Szilagyi, C. (2019, March 8). What are the top challenges facing the travel
indsutry in 2019? Retrieved from Site Visibility:
https://www.sitevisibility.co.uk/blog/2019/03/08/top-challenges-facing-travelindustry-2019/#gref

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