University of California SWOT Analysis of Coca Cola Paper I’m suppose to be doing a S.W.O.T analysis on coca cola. its one part of my project in my marketi

University of California SWOT Analysis of Coca Cola Paper I’m suppose to be doing a S.W.O.T analysis on coca cola. its one part of my project in my marketing class I have uploaded three different sample of how the assignment suppose to look for you, the more you write is better for me so no real limit to your research .Make sure its original work and please double check everything for plagiarism and please cite everything PickmySolar is a start-up company that focuses primarily on ecommerce solar panel bidding for
residential consumers. Through its website potential customers can gain information about the bidding
process without giving out personal information. PickmySolar currently gains its revenues from getting
a percentage of sales that its partner solar companies get.
KEY PROBLEMS
Our analysis began with identifying the most salient problems in the project. The following problems
and objectives were identified and we provide recommendations at the end of the report.
Key Problem 1. How can Stella Brow Bar succeed in the competitive franchise industry?
Since Stella Brow Bar will be new to the franchising business model and competition is fierce within the
beauty industry. There is a question of how the company can successfully become a franchise. We have
broken these important questions into the following focal points:
1.a. What do franchisees consider?
1.b. How can Stella prepare to franchise?
1.c. What steps does the company need to take after preparation is completed?
2. Key Problem 2. What key success factors should Stella Brow Bar consider before franchising?
There are currently more franchise model businesses open than ever before.
Key Problem 3. Is Stella Brow Bar ready to become a franchise?
Our objective is to provide the company with necessary information and recommendations before they
choose to franchise Stella Brow Bar.
SITUATION ANALYSIS (SWOT)
INTERNAL SWOT ANALYSIS
Strengths
• First Company to bring solar panel bidding: First Mover Advantage. PickmySolar was the
first to come up with a marketplace for Solar Panels.
• Saves Time: Cuts the middle man out of the equation and allows the consumer to choose the
product and price they desire from a variety of different companies available on the network.
• Less confusion: Customer knows exactly what they’re purchasing and with who.
• Easy to navigate website: Potential customers can easily research their energy needs and begin
the process of installing solar panels.
• Vast assortment of solar panel manufacturers: PickmySolar has agreements with hundreds of
companies willing and eager to take part in PickmySolar’s marketplace.
• Compare previous bids with those of PickmySolar: Potential customers can compare bids
offered to them by other companies in an attempt to get the best price.
• Mentoring relationship with Google: Google has reached out to PickmySolar to understand
their business, and if the company is successful they could make an offer to buy them out.
• Agile Small Business: Easier to adapt to growing markets and implement STP
Weaknesses
• Limited Advertising Exposure: Finding the website online is difficult if you are not aware of
the company. Very few ad-words because of how much it cost.
• Limited Funds: Capital isn’t readily available to expand business
• Not Using Social Media: PickmySolar is not currently using sites such as Yelp
• Cyclical Decline of Business: During certain times of the year PickmySolar suffers from a
significant decline of business.
• No Mobile App: Without a mobile app the company stands to lose potential target customers
• Limited Liquidity Position: The difference between company assets vs liabilities, and how
they compare and contrast to competitors. Limited cash and liquidity can lower companies
potential for advancement.
• Venture Capital Investors: Have investors looked at the potential of the company, and did they
help build the company’s financial portfolio
• Few Professional Solar Trade Shows: A presence at solar trade shows in North America will
spread word of mouth in the industry, therefore increasing competitiveness and awareness.
• Insufficient Distribution Channels: Having a network of online affiliates will create a larger
reach to clients who shop online.
EXTERNAL SWOT ANALYSIS
Opportunities
• Short statement self-sufficient in bold: followed by one or two sentences with a clear
explanation of what this is about including references such as Diving News (2014). No need to
say what you are going to do.
• Recommended Intake of Calcium per Day is mostly not met: potential introductory target
easily reached through school and senior citizen homes. Children need high calcium intake
(Medical Journal 2015). No need to say what you are going to do.
• Schools on the verge of Eliminating Soft Drinks: due to increase of obesity state law will
eliminate soft drinks (School Journal 2015). No need to say what you are going to do.
• Senior Most Calcium Deficient: Senior needs calcium to maintain strong bones and prevent
osteoporosis (Senior Journal 2015). No need to say what you are going to do.
• Minimal Cost Increase to Bottle Calcium Water: adding calcium to water is operationally
easy and not expensive. Finding the correct amount is the difficulty (Interview with Expert,
Appendix 12). No need to say what you are going to do.
• Growing Popularity of Calcium: along with other nutritional supplements, calcium is strongly
suggested (Food Fashion Journal 2015). No need to say what you are going to do.
• Need for Alternative Source of Calcium: consumers with deficient diets or lactose intolerance
in need of options other than mixed powders and tablets, both of which only allow partial
absorption of calcium in the body (American Diet Journal 2015).
• Over 6 billion dollars in Sales of Water in 2015: water is growing and differentiation is
becoming paramount. Market is increasing by 10% per year since 2012 according to Consumer
Journal (2015). No need to say what you are going to do.
• Decreasing Local Competition: 2 local bottlers have closed their business due to marketing
failures (see interview with Expert, Appendix 12). No need to say what you are going to do.
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Only 10% of Water Consumers are Loyal: consumers easily switch from one brand to another
(American Consumer Journal 2018). No need to say what you are going to do.
Tap Water Pollution: general consensus is growing to avoid drinking tap water (Pollution
Journal 2015). No need to say what you are going to do.
Threats
• Loss of Tax incentives: Only about a quarter of people are saving more than 10% of their
earnings. Or Americans only saves 4% of their income a year. This would cause fewer people to
find a reason to go solar if they’re not saving money on their taxes (American Life Report 2018).
• Sluggish demand: Consistency facilitates replication, and replication is often the key to growth
and expansion. Without a stream of consistent customers, the business will suffer (see interview
with Expert, Appendix 12).
• Growing Competition: Competition can be intense, especially if several direct competitors are
about the same size. Other imitators have the second mover advantage and will observe
PickmySolar’s successes and try to improve on it to increase market share. The success of
PickmySolar creates imitators who will try to profit off the success (see interview with Expert,
Appendix 12)..
• Decrease in the price of coal and natural gas: Currently the majority of the nation derives their
energy needs from coal and natural gas. A reduction in the price of these commodities makes
solar panels look more like a luxury than an investment (New York Times 2018).
• New Expensive Regulations on Health Care: Under the health care law, insurance companies
must spend at least 80% of premium dollars on medical care. If PickmySolar hires more than 50
employees, then it will have to provide healthcare to their employees (Forbes, 2018).
• Growing Political Concerns with California Net Metering 2.0: Solar energy is a renewable
energy source. We cannot run out of solar energy, as opposed to non-renewable energy source
(e.g. fossil fuels, coals and nuclear. The three biggest utilities are proposing changes to net
metering that could affect residential solar (Wall Street Journal 2018).
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Nutella is a hazelnut chocolate spread produced by the Ferrero Group company. The original
spread was created in 1946, but the recipe we know today was perfected by Michele Ferrero in
1964. Nutella’s main sources of revenue come from wholesale clubs and supermarkets.
KEY PROBLEMS
We began our analysis by first identifying the key issues Nutella is struggling with. We located
the following problems and provide our recommendations at the end of this report. It is also
important to note that we focused our report only on U.S. consumers.
Key Problem 1: How can Nutella stay relevant in 2018 and beyond?
Nutella is a classic spread that won the hearts of many over the years. However, it lacks
excitement because it has remained mostly the same for over 50 years.
Key Problem 2: How can Nutella evolve from a spread to a lifestyle?
Nutella must break away from its classic image as “just a spread” because it has the potential to
be more than that.
Key Problem 3: What factors should Nutella consider before expanding its
chocolate business?
There are many strong competitors in the chocolate confectionery industry.
SITUATION ANALYSIS (SWOT)
INTERNAL SWOT ANALYSIS
Strengths
• Completing Corporate Social Responsibility Goals: Nutella has achieved 78% of their
goals by their 2020 deadline (Ferrero CSR, 2018).
• Saves Time: Nutella is a convenient spread that can be placed on a piece of bread for an
easy breakfast (Austin, 2018).
• Recognizable Brand: American blogger, Sara Rosso, loved Nutella so much she started
Nutella Day on February 5, 2007 (Nutella Day, 2018).
• Sustainable Ingredients: All of their ingredients are ethically sourced and from the
freshest raw materials (Nutella, 2018).
• Broad Range of Food Use: Nutella can be used as a breakfast spread or dessert topping
(Nutella, 2018).
• Large Market Share: Nutella commands a large portion of the sales in the chocolate
spread industry (Specialty Food Association, 2014).
• Large Amount of Funds: Ferrero Group is a billion-dollar company that has many
resources to take on most competition (Ferrero USA, 2018).
• Transparent About Ingredients: Nutella’s website talks about all their ingredients and
how they are harvested (Nutella, 2018).
• Ferrero Group is a Private Company: By staying a private company, Ferrero Group
does not have to disclose private information that would otherwise have to be revealed to
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the SEC. This prevents competitors from learning too much about Nutella (Bloomberg,
2018).
Weaknesses
• Unhealthy Nutrition: This spread has a large amount of sugar, fat, and carbohydrates
(Nutella, 2018).
• Not Allergy Friendly: Nutella contains both hazelnuts and skim milk, which negatively
affects people with tree nut or dairy allergies (Nutella, 2018).
• Private Company: The Ferrero Group is a private company that could go public in order
to receive even more funds for larger investments. Also, staying private means equity
investment is not shared among a large group of people (Bloomberg, 2018).
• No Mobile App: Nutella came out with a web app, but they could also create an
interactive mobile app in order to target the growing tech generation (Ejump, 2017).
• Relatively Expensive: When compared to other spreads, Nutella is one of the more
expensive brands. This limits the market of people who can purchase it (On Milwaukee,
2017).
• No Online Store: Nutella does not have an online store, like Hershey’s, where people
can purchase Nutella-related products (Nutella, 2018).
EXTERNAL SWOT ANALYSIS
Opportunities
• 36% of Americans suffer from lactose malabsorption: “As Americans age, they
slowly lose the ability to digest lactose” (National Institute of Diabetes and Digestive and
Kidney Diseases, 2018).
• Non-Dairy Milk Sales: “US non-dairy milk sales grew 61% over the last five years”
(Mintel, 2018).
• Sugar consumption has increased since 2009: “Even with people becoming more
health conscious, Americans have increased their sugar consumption from 9 to 11.18
million metric tons/year” (The Diabetes Council, 2018).
• Halloween Candy Sales: For Halloween, “around 90% of Americans will buy candy,
spending $2.6 billion” (The Balance, 2018).
• Valentine’s Day Candy Sales: “$1.7 billion is spent on candy on Valentine’s Day”
(ABC News, 2017).
• Easter Candy Sales: “U.S. consumers will drop $2.6 billion on candy this Easter”
(Candy Industry, 2018).
• Women and Chocolate: “More than 92% of those who experience strong cravings for
chocolate are women” (Yale Journal of Biology and Medicine, 2016).
• Effects of Product Placement: “Product placement can directly influence our implicit
attitudes, such that our attitude toward a TV program or film becomes unknowingly
associated with products placed in that TV program or film” (Psychology Today, 2013).
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Ferrero Buys Nestle Candy Line: “Ferrero buys Nestle’s U.S. candy business for $2.8
billion” (CBS News, 2018).
Supreme’s Success Through Collaborations: “The brand’s collaborations have also
helped the skate brand evolve into a true lifestyle offering, adding new and different
products to its range with integrity, and often an element of humour. As well as clothing,
it now sells everything from Supreme-branded guitars and chopsticks, kitchenware and
calculators” (Drapers, 2017).
Supreme’s Exclusivity: “When a Supreme product sells well, they never make it again.
That’s what creates the hype and insane resell prices that get as high as 1200% or more”
(Sumo, 2018).
Nut Allergies on the Rise: “Between 1997 and 2008, the prevalence of peanut or tree nut
allergy appears to have more than tripled in U.S. children” (FARE, 2018).
Lifelong Allergies: “Allergies to peanuts, tree nuts, fish and shellfish are generally
lifelong” (FARE, 2018).
Severity of Food Allergies: “About 40 percent of children with food allergies have
experienced a severe allergic reaction such as anaphylaxis” (FARE, 2018).
Edible Sales in CA: “In California alone, consumers gobbled up more than $180 million
worth of marijuana-infused food and drinks in 2016” (Forbes, 2017).
People Smoking Less: “Overall, the smoking rate among adults is down from 20.6% in
2009 to 16.8% in 2014. Edibles provide a discrete, smoke-free experience. And since
they can command higher prices, edibles often account for 25 to 60% of a dispensary’s
profits” (Forbes, 2017).
Edible Growth: “Edibles worth an estimated $7.2 billion in 2016 and is projected to
grow up to 25% annually” (Forbes, 2017).
OPPORTUNITIES CONTINUE ON APPENDIX A
Threats
• Intense Competition: Nutella has a lot of competitors from large brands to small ones.
The competition ranges from summer hazelnut spreads to alternative spreads like peanut
butter and jam (Owler, 2018).
• Weather Conditions: The weather can be a threat for Nutella when they lose a
substantial amount of their ingredients, like hazelnuts, due to poor weather conditions
(Washington Post, 2014).
• Health Lawsuits: Nutella could be hit with lawsuits in the future for the ingredient Palm
oil. This ingredient has been linked to increasing the likelihood of cancer (Independent,
2017).
• Americans Living Healthier: “More than half (55 percent) of Americans say they lived
a healthier lifestyle in 2017 compared to the year prior” (Mintel, 2018).
• Importance on Environment: Many Americans feel as though the government should
be taking more action against C02 emissions. Nutella’s use of palm oil does not help
reduce the emissions when it takes away from forests. (Langer Research, 2018.)
• People Are More Aware of Dangers of Plastic: “Plastic that gets thrown away will
stick around for many generations, taking up precious space in landfills and polluting the
environment such as our oceans” (Wonderopolis, 2018
4
Introduction to Weetabix and Executive Summary
Weetabix was established in 1932 and has grown to be a successful international brand
who are in the midst their introduction into the American market. Weetabix is in the business of
helping people live better lives by providing healthier breakfast options. They have products
ranging from flavored Weetabix (such as banana and chocolate) to protein packed options for
beginning the day off right. Weetabix has the quality of their products, people, and partnerships
are top caliber. They truly care about the consumer and the environment.
Key Problems
Our analysis begins with identifying the most salient problems in the project.
Key Problem 1. How can Weetabix succeed in the innovative breakfast industry?
Weetabix strives to maintain their status as one of the top breakfast cereal brands, where the
competition is crunchy. Exploring options to reinvent Weetabix into a more modern breakfast
cereal will help with breaking into the established American ceral competition. We have broken
these important questions into the following focal points:
a) How do competitors stay current?
b) How can Weetabix attract a new audience?
c) What is the necessary steps Weetabix will need to take in order to confirm positive
impact of the potential strategies?
Key Problem 2. How can Weetabix leverage their assets to appeal to their target American
demographic?
Looking to appeal to 18-35-year-old adults Weetabix wants to bring breakfast back to the
millennial generation (Hawthorne, 2017). As an already successful company overseas we are
going to look at what the company can do to appeal this demographic through the following:
a) What are successful marketing techniques for breakfast used in America?
b) How are we going to adopt those strategies through the lens of the company’s
mission?
Key Problem 3. How can Weetabix be more marketable as the healthy choice cereal for
their target audience?
It is an established fact that Weetabix is the healthier breakfast choice, containing ingredients
that can potentially help fight diseases and keep people healthy, how can the company portray
this to their target audience.
Situation Analysis (SWOT)
INTERNAL SWOT ANALYSIS
Strengths
• Nutritious Cereal: First Mover Advantage. Weetabix Original is packed with 95%
wholegrain, is low in fat, low in sugar and high in fiber. All of which combines to make it
an ideal cereal choice to start your day. (Weetabix Food Company, 2019)
• Wide Variety of Brands Within Weetabix: Weetabix Minis, Organic, Weetabix
Chocolate, Weetabix Chocolate Spoon size, Weetabix Baked with Golden Syrup,
Weetabix Banana, and Weetabix Protein. (Weetabix Food Company, 2019)
• Well-Known Brand: Weetabix has been around since 1932 and is popular among the
UK consumers. (Weetabix Food Company, 2019)
• Endorsed by the Royal family: Weetabix has been awarded both the Queen and Prince
of Wales warrant. Weetabix has prestige from the royal family and is loved by many
Americans. (Royal Warrant)
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Healthy Diet Plan: Weetabix is 69% carbohydrate which provides energy to the body.
Carbohydrates also contribute to the maintenance of normal brain function as part of a
healthy diet and lifestyle. (Weetabix Food Company, 2019)
Weetabix Promotes Heart-Health: Weetabix is heart healthy and has advertising that
promotes that. (Appendix B)
Weaknesses
• Lack of Visibility of Products: In stores such as Ralphs and Kroeger’s. Weetabix is not
a middle shelf or top shelf label. Being able to cater to the culture of convenience,
including visibility is important, and there is a lack of availability in mainstream stores.
• Lack of Advertisement in the US: Weetabix may be known globally, but there have not
been any advertisements promoted in the United States.
• Weetabix Product Hit by Poor Wheat Harvest: Weetabix Minis had been temporarily
reduced after 2012’s extreme wet and cold weather hit wheat quality. There is a
possibility of a reoccurring incidence as Weetabix sources their wheat from one general
geographic area (BBC News Staff, 2013).
• Weetabix Does Not Have a Mascot: Mascots are an important …
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