MKT500 Strayer University Except Ink Marketing Plan Presentation Assignment 4: Part D: Your Marketing Plan – Presentation Due Week 10 and worth 200 points

MKT500 Strayer University Except Ink Marketing Plan Presentation Assignment 4: Part D: Your Marketing Plan – Presentation

Due Week 10 and worth 200 points

Imagine that you are pitching your hypothetical product- or service-based company’s marketing plan to the Shark Tank Team for possible investment. Create a PowerPoint presentation in which you present your full marketing plan from Assignments 1, 2, and 3.

Instructions

Create a PowerPoint presentation in which you:

Present the major points of your marketing plan.
Clearly convey your ideas.
Present in a professional manner.
Use technology (title slide naming conventions) to convey ideas.
Use proper grammar.

The specific course learning outcomes associated with this assignment are:

3. Create an effective marketing plan.

a. Develop recommendations based on market analysis and strategy.

b. Develop strategies to assess performance and achieve marketing goals.

c. Develop dynamic strategies for competing.

d. Develop branding strategies for new products or services.

e. Develop pricing strategies and distribution channels for products or services.

f. Develop a fully integrated marketing communications plan for products or services.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here. Points: 200
Assignment 4: Part D Your Marketing Plan – Presentation
Unacceptable
Fair
Proficient
Exemplary
Criteria
Below 70% F
1. Present the major
points of your
marketing plan.
Weight: 20%
2. Clearly convey your
ideas.
Weight: 20%
3. Present in a
professional manner.
Weight: 30%
4. Use technology
(including title slide
naming conventions)
to convey ideas.
Weight: 15%
5. Use proper
grammar.
Weight: 15%
70-79% C
80-89% B
90-100% A
Did not submit or
incompletely
presented major
points of your
marketing plan.
Partially presented
the major points of
your marketing plan.
Satisfactorily
presented the major
points of your
marketing plan.
Thoroughly presented the
major points of your
marketing plan.
Great difficulty
communicating
ideas. Little
preparation or
incomplete work.
Some difficulty
communicating
ideas due to lack of
preparation, or
incomplete work.
Communicates ideas
with proper clarity.
Adequate
preparation and
delivery.
Communicates ideas with
appropriate language and
clear meaning.
The presentation was
not created in a
professional manner.
Numerous gaps were
found in the logic of
the presentation.
The presentation was
created but not
professional. Many
gaps in the logic of
the presentation.
The presentation was
created in a
professional manner.
Very few gaps in the
logic of the
presentation.
The presentation was created
and was very professional. No
gaps in the logic of the
presentation.
Did not submit or
incompletely used
technology
effectively. Naming
conventions were
missing.
Partially used
technology
somewhat
effectively. Naming
conventions were
partially covered.
Satisfactorily used
technology
effectively. Naming
conventions were
acceptably covered.
Thoroughly used technology
very effectively. Naming
conventions were perfect.
Grammar includes
more than 5
grammatical errors,
mispronunciation
errors, etc.
Grammar includes 34 grammatical
errors,
mispronunciation
errors, etc.
Grammar includes 23 grammatical
errors,
mispronunciation
errors, etc.
Grammar is perfect. No errors
in the text of presentation.

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