Media Bias Pros and Cons Picking a Side Paper THERE IS ATTACHED A PICURE OF THE ASSIGNMENT, I NEED 2 PAGES FOR IT, NO SOURCES REQUIRED. I JUST NEED YOU TO

Media Bias Pros and Cons Picking a Side Paper THERE IS ATTACHED A PICURE
OF THE ASSIGNMENT, I NEED 2 PAGES FOR IT, NO SOURCES REQUIRED. I JUST NEED YOU
TO SUMMARIZE THE TEXT ON THE PICTURE AND PICK A SIDE (1 PROS OR 2 CONS), AND EXPLAIN
WHY YOU PICKED THE SIDE. 137
Media Influence and the Political Agenda
Pro & Con
Is the Media Biased?
corporations that make money by selling space or time
to advertisers. Network executives know that most
The American media are frequently condemned both
viewers and the large corporate advertisers who wish
as unduly liberal and as hopelessly conservative. by what they receive from the media. Network
to sell to them do not wish to be disturbed or shocked
How can this be? Some critics cite surveys of print executives who thought they were losing viewers and
and electronic journalists that consistently show that
journalists identify themselves as liberals in higher
the advertising dollars that pursue them because of the
proportions than do American citizens in general changes.
content of their news programs would make immediate
and that they tend to vote for Democratic candidates
for president in much higher proportions than do
Second, both the print and electronic media must
Americans in general. Others argue that editors, pub-
efficiently organize and assign work to their reporters,
lishers, and owners—those who manage, control, and
editors, and production people. This requires both
own the media-tend to be more conservative than
deadlines and beats. Deadlines are required because a
Americans in general. Moreover, newspapers have evening news must go on precisely at its scheduled
morning paper must be on doorsteps by 6 a.m. and the
traditionally endorsed candidates for office and have time. Therefore, reporters must submit their copy and
usually, though not in 2016, favored Republicans. pictures by set times if the whole process of producing
This ongoing battle over bias in the media has the paper or the newscast is to work.
new champions: two books. Tim Groseclose’s Left Moreover, reporters are assigned to news beats that
Turn: How Liberal Media Bias Distorts the American usually revolve around institutions like the White
Mind (2012) used advanced statistical techniques to House, the State Department, the county court house
demonstrate that most U.S. media outlets lean left or police station where news is expected to occur on
and that this affects what voters think and how they a regular basis. Having committed these resources,
act. John Nichols and Robert W. McChesney in Dol- editors and producers have little choice but to report
larocracy: How the Money and Media Election Complex what happened on the main beats each day. As a result,
Is Destroying America (2013) argue that aggressive most news reporting shows a strong bias toward for-
wealth, mostly right leaning and conservative, works mal and prescheduled events occurring on the beaten
through the media to dominate our electoral and track.
democratic processes.
The new media of talk radio, cable, and Internet
The values of journalists are always present, even with their smaller, but more intense, 24 x 7 audiences
when they try to manage and control them, and dur- are edgier, more personality-driven, and more overtly
ing elections the power of money is evident. The ideological. But they are “mom and pop” operations
structure of the news media also plays a substantial when compared with the hundreds, even thousands, of
role in how they work.
people employed by traditional media such as the New
York Times, Time Magazine, and the Associated Press. For
Two major factors help to explain why traditional
example, drudgereport.com, a news aggregation site
news organizations gather and disseminate the news
that drives more traffic than the Huffington Post, Fox
in cautious and predictable ways. First, news organi-
zations are or are part of large, bureaucratic, for-profit News, and CNN, has a total of four paid employees.
CON
The media are businesses that focus on the bottom line
PRO
Most reporters admit to voting Democrat
Credible studies have purported to find bias
Some media outlets clearly proclaim their biases
No business wants to offend customers
Journalists have a professional commitment to objectivity

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