HMGT335 UMUC Chase Brexton Healthcare Organization Research Chase Brexton is the health care organization. Attached is the Swot and Competitive anaysis nee

HMGT335 UMUC Chase Brexton Healthcare Organization Research Chase Brexton is the health care organization. Attached is the Swot and Competitive anaysis needed to go along with the assisgment.

Research the organization by visiting its website and, if possible, its location.
Research the industry in which your organization operates, e.g. nursing homes, private physician practice.
Using your findings, conduct a SWOT analysis of your organization. Use the SWOT Analysis Worksheet provided under Course Content
Conduct a competitive analysis of your organization. Use the Competitive Analysis Worksheet provided under Course Content.

Prepare your written assignment by addressing each of the following questions in order:

What is the mission of the health care organization?
What are their corporate level goals?
Who are their customers?
From your SWOT analysis, what do you conclude are the organization’s main strengths and weaknesses?
From your SWOT analysis, what do you conclude are the organization’s main opportunities and threats?
Who are the primary competitors to the organization?
Do you think the organization has a customer-focused orientation to its practices and procedures? Why or why not? Marketing Program
Competitive Analysis Worksheet
Industry category: (ex. sports utility vehicles) ______________________________
Subcategory: (ex. midsized) ____________________________________________
Subcategory: (ex. hybrids) _____________________________________________
Directions: List your product in the first cell of the Product Name column, then list
each major direct competitor in the cells beneath. Think of a product subcategory
and determine the main criteria by which the products in that subcategory compete.
Replace the four column titles to the right with those criteria (for example, Criterion
1 becomes Speed). Conduct research to fill in each cell with the relevant
information.?
Product
Name
Criterion 1
Criterion 2
Criterion 3
Criterion 4
Use your table to identify the competitive position of each product.
Competitive
Position
Product
Name(s)
Basis for Position (e.g., product
leadership, cost leadership)
Market leader
Market challenger
Market nicher
?Possible sources of information: Hoovers.com, industry publications, product brochures, comparison
websites
Marketing Program
SWOT Analysis Worksheet
Directions: Carefully read the case study and note every strength, weakness, opportunity,
and threat. Don’t forget to look at the exhibits and charts; these can point out important
information for your SWOT analysis. You don’t need to fill in every cell in the tables,
although some cells may have several entries. You may need to conduct additional research
on the industry, the economic climate, and other topics to fully understand the environment
in which the company operates.
Internal Micro
Environmental Factor
These are strengths;
they will help the
marketing effort
These are weaknesses;
they will hinder the
marketing effort
These are opportunities
for the company in its
marketing efforts
These are threats to the
company’s marketing
efforts
a. Company
b. Suppliers
c. Intermediaries
d. Competitors
e. Publics
f. Customers
External Macro
Environmental Factor
a. Demographic trends in the
population
b. Cultural influences affecting
consumer decision-making
c. Natural resources needed
as inputs by marketer
d. Political or economic
conditions affecting
consumers’ purchasing power
e. New technologies impacting
the industry
f. Laws, agencies, or pressure
groups that could limit or
enhance marketing
Develop a conclusion based on your SWOT analysis that takes into account the most
important strengths, weaknesses, opportunities, and threats and their overall impact on the
marketing effort. Take this conclusion into consideration when making your final
recommendation.

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