Guitar Research Music Instruction Recommendation Report Can you please write a recommendation report for the background attached below. Assignment- Recomme

Guitar Research Music Instruction Recommendation Report Can you please write a recommendation report for the background attached below. Assignment- Recommendation Report
Background
You are the president of Harmony Music, a business that offers music instruction. You are a
serious amateur pianist, but your company offers instruction in both piano and guitar. You
purchase 10 new guitars every year to upgrade our inventory, and this year you want to purchase,
for the first time, a model of electric guitar that can be used for digital recording. You have asked
your director of guitar instruction, Helen Ferguson, to study the question for you.
Helen is amply qualified to carry out this investigation: she plays both acoustic and electric
guitar and uses a home studio to record original music, which she mixes digitally and sells on her
website. Helen has been keeping you up to date on her research. She is considering different
models on the basis of four criteria: ease of use, sound quality/playability, MIDI (Musical
Instrument Digital Interface) compatibility, and cost.
She emails you two tables showing her analysis so far. You look them over and then send her an
email that contains some questions. She replies.
YOUR WRITING TASK
Once you’ve familiarized yourself with the case background and the documents from Helen,
complete the assignment below.
Email Helen, thanking her for getting back to you and explaining that you would like her to redo
the research. Describe the methodological problems you see in the tables and in her explanations
of them. Describe how to perform the research so that she will elicit more objective information.
Explain how to set up a decision matrix. Where appropriate, provide examples of how to present
the data in her tables more effectively.
Bear in mind the following guidelines on instructions:
• Have you considered Helen’s expectations for the instructions?
• Have you broken up the information into manageable steps?
• Could your email be better organized or presented more clearly to assist Helen in carrying out
her task?
Your deliverable is the actual email with clear effective instructions for Helen.
Appendix A:
Tables Created by Helen Ferguson in response to your initial request
Table 1. Digital Guitar Necessary-Criteria Evaluation
Guitar
Model
Ease of
Use1
Sound
Quality/Playability2
MIDI
Compatibility3
Cost4
Consider
Further?
Epiphone
Limited
Edition 1966
G-400
NO
Medium
Low
$399
NO
Fender VG
Stratocaster
YES
High
High
$950
YES
Gibson Les
Paul Studio
NO
High
Yes
$1399
NO
__________________________
1
Minimal setup time for each guitar, and instruction included; instruments with low learning
curves and intuitive interfaces
2
Guitars require hum-canceling pickups that rate at least 1320 (5.9 kilonewtons) on the Janka
Harness Scale, white ash wood
3
Guitars require ¼” coaxial, MIDI, DIN 5/180 degree in/out/thru and to-host connectors; guitars
require separate MIDI interface units
4
Guitars at $950 or less each
Table 2. Digital Music Equipment Decision Matrix/Scores5
Piano/Guitar
Brand
Ease of Use
Sound
Quality/
Playability
MIDI
Compatibility
Cost
Total Score
Epiphone
Limited
Edition 1966
G-400
4
6
4
8
22
Fender VG
Stratocaster
9
10
9
7
35
Gibson Les
Paul Studio
4
8
7
4
23
___________________________
5
Scores based on a 1-10 point scale, with 1 indicating the lowest score and 10 indicating the
highest score
APPENDIX B: Helen’s Response to Your Email Asking for Clarification
Boss –
Answers to your questions below:
I’ve got a few technical questions for you:
1. I’m wondering why Table 1 doesn’t use a scoring system, whereas Table 2 does.
And if you conclude in Table 1 that you don’t want to consider the Epiphone and the
Gibson further, why are they included in Table 2?
I wanted to start out with just some general information to give you a feel for the different
guitars, then save the numbers for the second table. Why Epiphone? The Ep is made by Gibson,
and it has a long history. McCartney and Lennon each have a signature acoustic with Ep. Why
Gibson? Because it’s Gibson.
2. I’m having a little trouble understanding the grading system for some of the criteria.
In Table 1, for instance, how do you come up with a yes/no on Ease of Use? In the
next column, are sound quality and playability the same thing, or do the two things
go together? Can’t you have good playability (low action) but poor sound quality
(fret buzz, etc.)?
Well these things are kind of subjective I had the three other guitar instructors give me their
reactions. Then, I just took what they told me, marinated it in my own thoughts, and cooked it.
3. I don’t know anything about MIDI compatibility. Isn’t that a yes/no thing, or are
some guitars “more MIDI compatible” than others?
Yeah in one sense it’s yes/no in that some guitars are not at all MIDI compatible. But in another
sense, if you line up all the MIDI compatible guitars, some are a lot easier to use, some offer
greater versatility, etc.
4. Why consider the Epiphone in the first place? At $400 it’s quite a bit cheaper than
either of the others. Are we mixing apples and oranges here?
I really like the Eps, and I just wanted to see how it would come out head-to-head against the
other brands, which are better known. And I think you’re getting maybe 90 percent of the guitar
for about 40 percent of the price of the Les Paul.
5. In Table 2, I’m not sure how you came up with the numbers for each cell in the table.
Can you provide some details?
I averaged the scores that I got from the other guitar instructors. It’s kind of a guesstimate
though, because some grade harder than others, and not every guitar was tested by the same
instructors. This ain’t exactly a science.

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