Strayer Week 4 Sony Company Positioning Statement and Motto Assignment 1 Please take a look at the attached images in order to understand what this project

Strayer Week 4 Sony Company Positioning Statement and Motto Assignment 1 Please take a look at the attached images in order to understand what this project it is about. Should be quick and simple, filling in the blanks for about 25 very short answers. Please look through the word doc template and all the attached pictures before starting. https://blackboard strayer.edu/bbcswebdav/institution/MKT/100/1182_ellard/Week%204/Assignment%200ne
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Remember to only select one (1) brand from the options below (click on Option A, B, C, and D to view
Option A Option Option C Option D
HEWLETT?
PACKARD
Hewlett-Packard (HP)
HP’s 2013 Mission Statement
“The HP Way”, which states company’s values and objectives.
Our vision is to create technology that makes life better for everyone, everywhere – every person
every organization, and every community around the globe. This motivates us
inspires us – to do
what we do. To make what we make. To invent, and to reinvent. To engineer experiences that
amaze. We won’t stop pushing ahead, because you won’t stop pushing ahead. You’re reinventing
how you work. How you play. How you live. With our technology, you’ll reinvent your world.
Click here to view the grading rubric
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SONY
Sony
Sony’s Vision Statement
With regard to its corporate vision. Sony states, “Our vision is to use our passion for technology,
content and services to deliver kando, in ways that only Sony can.” In this vision, emphasis is on
the concept of kando. The following components are present in Sony Corporation’s vision
statement:
1. Deliver kando
2. Use our passion for technology, content and services
3. Ways that only Sony can
Sony’s Mission Statement
Sony’s corporate mission is to be “a company that provides customers with kando – to move them
emotionally – and inspires and fulfills their curiosity.” The mission highlights the importance of
kando and what it does for customers. Sony’s mission statement has the following components:
1. Provides customers with kando
2. Inspires and fulfills their curiosity
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Option A Option B Option C Option D
AR OCSP
Alfa Romeo
General Brand Marketing
Reflected in the distinctive, fluid lines of an Alfa Romeo is the brand’s long sporting tradition.
Every model is a finely-engineered balance of style, performance, comfort and safety. As a result
of the continuous innovation in the use of light-weight materials and advanced engine
technologies, Alfa Romeo cars are best-in-class in combining operating efficiency with a level of
performance and handling that all add up to pure driving emotion.
Click here to view the grading rubric
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Option A Option B Optioh?c Option D
SUBWAY
Subway
Subway’s 2013 Mission Statement
“To provide the tools and knowledge to allow entrepreneurs to compete successfully in the Fast
Food industry worldwide, by consistently offering value to consumers through providing great
tasting food that is good for them and made the way they want it.”
Subway’s Vision
Our vision is to make our restaurants and operations as environmentally and socially responsible
as possible
Click here to view the grading rubric.
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ASSIGNMENT 1
Positioning Statement and Motto
Due Week 4 and worth 175 points
Click here and for a step by step video tutorial on this assignment.
In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Hewlett Packard, Subway, or Sony.
Select only one (1) brand. Use the information listed as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe
would be a new or better positioning statement and motto for the brand
Click here to download the required template.
Submit the completed template via the Assignment 1 submission link
*Remember to only select one (1) brand from the options below (click on Option A, B, C, and D to view each available brand)
Option A Option B
Option C Option D
EROIC SP
ge
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8:45 PM
4/29/2019
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