IMS 414 Miami University Web and Social Media Course Project I use the data from Google Analytics making a PowerPoint. Now need to provide TWO sentences of

IMS 414 Miami University Web and Social Media Course Project I use the data from Google Analytics making a PowerPoint. Now need to provide TWO sentences of highlights that describe what you are seeing happen with the data (slide 4-slide11)? Note that the following statement would not count as a highlight: March 2018 users rose.? Your highlight needs to be more descriptive and provide the user reading the report an insight into what is driving the changes across their website. For example this provides a deeper look: March 2018 users experienced a 60% increase when compared to February, with the continued push of driving users through paid search. Course Project
Midtern Report
IMS 414: Siyi Wang
? Overall Performance
*Users & Sessions
* Mobile Users and Sessions
Agenda
* Traffic Sources
* Locations
* Pageviews
* Demographics
* Events: Contact Us
* Events: Enhanced Ecommerce
Overall Performance
Users & Sessions
Mobile Users &
Sessions
Traffic Sources
Top 10
Locations
2017
Location
2018
United
States
United
States
India
India
United
Kingdom
United
Kingdom
Canada
Canada
Germany
Germany
Japan
Japan
France
Turkey
Brazil
Brazil
Australia
France
Taiwan
Vietnam
Top 10 Pageviews of 2017
#
Pageviews
Page
Top 10 Pageviews of 2018
Pageviews
#
Page
Pageview
1
/home
915,312
1
/home
2,601,752
2
/basket.html
262,848
2
/basket.html
657,470
3
/google+redesign/shop+by+brand/youtube 239,108
3
4
/signin.html
145,228
/google+redesign/shop+by+brand/yout 525,169
ube
5
/google+redesign/nest/nest-usa
104,135
4
/shop.axd/Home
405,274
6
/store.html
97,304
5
/signin.html
397,518
7
/google+redesign/apparel/mens/mens+t+s 85,235
hirts
6
/store.html
310,100
7
/google+redesign/bags
268,907
8
/asearch.html
77,589
8
/google+redesign/nest/nest-usa
253,489
9
/google+redesign/bags
68,717
9
/google+redesign/apparel/mens
232,488
10
/google+redesign/electronics
65,401
10
/google+redesign/accessories
225,851
Demographics
Contact
Us:
Email
Events: Contact Us
2017
Conta
ct Us:
Email
Contact
Us:
Phone
2018
January
739
Contact
Us:
Phone
267
January
475
166
February
371
140
February
1,310 296
March
358
175
March
1,022 246
April
340
120
April
1,169 246
May
349
126
May
834
620
June
212
71
June
677
208
July
419
146
July
651
177
August
444
180
August
594
91
September
496
147
September
463
112
October
578
371
October
457
147
November
641
312
November
352
70
December
563
256
December
426
65
Enhanc Enhanc Enhance Enhanc Enhanc
ed
ed
d
ed
ed
Ecomme Ecomm Ecomme Ecomm Ecomm
rce:
erce:
rce:
erce:
erce:
Quickvi Product Add to Promot Remove
ew Click Click
Cart
ion
from
Click
Cart
Enhanced Enhanced Enhance Enhanced Enhanced
Ecommer Ecommer
d
Ecommer Ecommer
ce:
ce:
Ecommer
ce:
ce:
Quickvie Product
ce:
Promotio Remove
w Click
Click
Add to
n Click from Cart
Cart
Events: Enhanced
Ecommerce
41,359
12,524
11,738
2
1,164
1,195
February 42,033
15,299
10,937
5
1,034
15
1,572
March
50,472
16,116
14,905
3
1,447
14,152
5
2,042
April
43,641
13,067
13,574
4,118
1,440
8,824
13,278
2
1,756
May
49,711
14,409
15,675
18,980 1,890
29,168
9,074
12,352
5
1600
June
39,039
11,220
12,408
15,268 1,525
July
36,871
10,934
16,132
3
2,488
July
35,343
10,588
10,409
9,916
August
43,103
12,798
17,845
9
2,672
August
36,070
11,011
11,189
10,220 1,507
Septemb 41,491
er
11,133
15,111
6
1,863
Septemb 32,776
er
10,733
10,791
8,475
October
59,774
13,973
17,229
9
2,471
October
43,906
13,779
11,190
10,270 1,530
Novembe 57,650
r
13,004
15,696
5
2,632
Novembe 45,170
r
13,768
11,175
8,978
1,632
Decembe 47,564
r
12,776
16,258
6
1700
Decembe 49,569
r
15,701
13,223
9,153
2,186
2017 January
37,313
7,642
12,625
2
1,573
February 28,281
6,015
10,563
3
March
30,813
6,846
12,281
April
31,790
7,050
May
32,548
June
2018 January
1,324
1,277

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