Despite Toyota s historic brand reputation of quality and.
Despite Toyota s historic brand reputation of quality and the trustconsumers had in the Toyota products, the recall caused many to questionhow the company will remain competitive. Toyota s leaders facedchallenges because over 6 million vehicles were recalled for safetydefects, requiring Toyota to rethink their strategies to regain theirposition in the automobile industry and avoid destroying theircustomers loyalty and stakeholders confidence in their products andreturn on investments. You will examine Toyota s real-life case and developrecommendations that would help Toyota s global leaders recover theirbrand loyalty. To prepare for this Assignment, read the case, Challenges to Toyota Caused by Recall Problems, Social Networks, and Digitisation. Submit a 3-page scholarly analysis in which you do the following: Evaluate the definition of product-harm crisis within the context of the Toyota case study.Identify the problems the Toyota leaders must solve.Analyze the organizational changes that were successful and unsuccessful.Synthesize your analysis of the literature todevelop one or more recommendations for strategies Toyota might used tomanage this product-harm crisis and recover brand loyalty in the globalmarket. Support your work with a minimum of two specific citations per page from this week s Learning Resources and/or additional scholarly sources.
Despite Toyota s historic brand reputation of quality and
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