Assignment Week 2 Finding Your Go-To-Market Strategy (GTM)

The client’s venture is about starting a Fleet of Trucks for the transport business, US client

Utilizing the online resources for this week, identify which Market Entry Strategy is best for your opportunity. Consider various models; i.e. Cost Leadership, Differentiation, Focused, Focused Differentiation. In a 2- page paper, explain your decision for the strategy you chose and answer the following:

• Which quadrant do you fall into on the matrix? Why is that?
• Determine your industry (NAICS) and closest competition.
• What is their competitive advantage?https://www.ifm.eng.cam.ac.uk/research/dstools/porters-generic-competitive-strategies/ Porter’s Generic Competitive Strategies (ways of competing)

Minimum 2 pages

Minimum 2 scholarly sources

APA format