BU220-8: Principles Of Marketing

Unit 1 Discussion: Introduction

In this simulation, you are making important decisions for your shoe company as it relates to the Marketing Mix. The product that you are selling can be considered a need as well as a want (shoe). It is important to understand your consumer’s needs, wants, as well as demands as you create the perfect marketing plan to sell your shoes.

• What strategy will you use to ensure that you can understand the needs of the consumer in the New Shoes case? Ensure that you apply the steps of the Marketing process in your response. In addition, address how you will plan for marketing myopia when marketing your shoes as well.

Please be sure to validate your opinions and ideas with citations and references in APA format.