Carlos Albizu University Social Media in Healthcare Discussion Question Part 1
Discussion Prompt 1-3 Paragraphs
Read the following article:
(Attached) Radu, M., Radu, G., Condurache, A., Purcărea, V. L. (2018). The influence of digital media on the success of a health care unit. Journal of Medicine & Life, 11(3), 254–256. doi:10.25122/jml-2018-0064
The authors discuss the importance of social media for healthcare facilities. Do you believe this true? Why or why not?
Imagine you are a new administrator in a small clinic that has no social media marketing strategy. How would you convince the board that this is an essential addition to your marketing plan?
Part 2
Assignment: Self-Assessment SWOT Analysis
Objective: To determine the internal and external influences that affect your growth as a student and future healthcare administrator
Instructions:
For this assignment, you will conduct a self-assessment SWOT analysis. Complete the assessment just as you are today, assessing your personal strengths, weaknesses, opportunities, and threats that affect your personal growth as a student and future healthcare administrator. In a future class, you will be conducting a more detailed SWOT analysis on healthcare content; this activity is intended to help you become familiar with how to use this strategic marketing tool.
Strengths are positive attributes that facilitate growth.
Weaknesses are negative attributes that adversely affect growth.
Opportunities are external events and circumstances that have the potential to positively affect growth.
Threats are external events and circumstances that have the potential to negatively affect growth.
(Example Attached)
As you may notice in the provided example, the student is highly motivated and an expert at APA Style format and public speaking. At the same time, the student remarks on having issues with being self-critical and not always being a team player. This student could suggest ways to improve on her weaknesses and threats and also to build on her personal strengths.
Once you have completed the four items in each box, write a one- to two-page reflective paper answering the following questions:
What can you do to build on your strengths and opportunities?
What can you do to minimize your weaknesses and threats?
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