Tarleton State University System Modeling Discussion Tarleton Tartan Project – Introduction- https://tarleton.zoom.us/rec/share/zPVMNfbo2GZOTJ3… – Tarl

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Tarleton Tartan Project – Modeling Products + https://tarleton.zoom.us/rec/share/zPVMNfbo2GZOTJ3… Mergerson 1
Antwoin Mergerson
Dr. Nagy
BCIS-3389
RAGE Analysis
Roles
1. Tax
compliance
2. Business
plan
assistance
3. Marketing
Actions
– Collaborate with
taxation institution
– File the client’s
returns
– Draft a business
plan with industry
terms/
terminologies
– Situational
analysis
–
Goals
To retrieve tax
information
To Minimize tax
non-compliances
To develop a
standardized
business plan
To get a customized
understanding of the
client’s business
Conduct research
Draw an effective
marketing plan
Create a marketing To draw strategies
plan
aligned with the
client’s organization
Environment for actions
Internet
Internet/online,
Internet, Microsoft office
Field (the client’s site)
Internet, field
Microsoft office
Economic Analysis
The standard industry code is 70-89 because the business operates in the service
industry. The Tarleton Small Business Development Center has its economic analysis as
follows. The suppliers of the Tarleton Small Business Development Center include the
federal governments, Universities, and the general public. The bargaining power of suppliers
is relatively low because the center has a more significant number of suppliers, and the
company can, therefore, avoid those suppliers who bargain to exploit the company.
Similarly, the existing rivalries from the competing firms are minimum because the
company receives funds from both the federal governments and the state of Texas. These
funds assure some protection to the organization to ensure they compete favorably. As for the
Mergerson 2
customers, they have relatively lower bargaining power because the services are subsidized.
The customers only pay for a small fee, which gives them little bargaining power. The threats
of new entrants, on the other hand, are high because the Business development centers
operate in a proliferating industry. Lastly, the threats posed by substitute products are
relatively high because the emerging technologies and trends are having a go at the service
industry at an alarming rate.
Competitor Analysis
The Tarleton Small Business Development Centre has two main competitors, namely:
i.
The North Texas Small Business Development Center (http://ntsbdc.org/)
–
The North Texas Small Business Development Center is a competitor for my client
because they both are in the same industry and offer the same services (tax
information, business plan assistance, marketing plans, research services, and
seminars among others)
–
The North Texas Small Business Development Center appears to do marketing better
than my client. The North Texas Small Business Development Center has several
customers and more active social media pages compared to my client, and this makes
marketing effortless.
–
However, it appears that the North Texas Small Business Development Center does
customer relations management worse than my client. This is worse because customer
relations management enhances their satisfaction.
ii.
The University of Houston Texas Gulf Coast SBDC Network Website at
https://www.sbdc.uh.edu/sbdc/default.asp
–
The University of Houston Texas Gulf Coast SBDC Network is a competitor for my
client because they both are in the same industry and offer the same services (tax
Mergerson 3
information, business plan assistance, marketing plans, research services, and
seminars among others)
–
One thing that the University of Houston Texas Gulf Coast SBDC Network appears to
uses technology better than my client. Most of their services are integrated into the
latest technologies, such as cloud computing and Data Science.
–
However, the University of Houston Texas Gulf Coast SBDC Network does
marketing worse than my client. This is worse because marketing is directly
proportional to sales hence income.
Mergerson 4
Organizational Analysis
Human Resource Management:
Performance appraisal, training programs, employee relations
Technology Aspects:
Real-time booking, Collaboration in the cloud,
Business Organization Infrastructure:
Management, Finance, Planning, and Legal
Procurement Process:
Communication with the federal government, hiring/ recruitment efforts, Real-time booking
Inbound Logistics
•
•
•
Real-time
•
inbound
service data
•
Data
maintenance
and handling
Location of
required
services
Operations
Outbound Logistics
Accessing real- •
time client
booking
•
Standardized
service booking
•
Customer
data
processing
Full
consultatio
n service
Booking of
appointme
nts
Marketing
•
Low
pricing
•
Product
promotion
•
Communi
Services
• Business
plan
assistance
• Marketing
plans
• Research
services
• Seminars
cation
Pr
Mergerson 5
Work Cited
Lewis, R. “Porter’s Five Forces of competitive advantage.” (2017).
Mudambi, Ram, and Jonas Puck. “A global value chain analysis of the ‘regional
strategy’perspective.” Journal of Management Studies 53.6 (2016): 1076-1093.
Zhang, Chengmeng, Meiqing Leng, and Lingang Zhou. “DEVELOPING STRATEGIES OF
SOCIAL ENTERPRISES EXPLAINED USING PORTER’S FIVE FORCES
ANALYSIS MODEL: TAKING MENTAL CHALLENGED CAR WASH AS AN
EXAMPLE.” International Journal of Organizational Innovation 12.3 (2020).

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