SBS 220 Suffolk University Business Writing Course Letter This Final Reflection email is an important part of your term grade. Follow all the guidelines a

SBS 220 Suffolk University Business Writing Course Letter This Final Reflection email is an important part of your term grade.

Follow all the guidelines and components for business communications that you have learned throughout this semester.

FINAL REFLECTION

While this assignment is titled a “reflection”, it should not be written in academic essay format; instead, it is a summary of the term, and you should write it as “response to a request” in email format. I will look for your conscientious effort with organizing (outline), planning, self-editing, attention to presentation detail (including – but not limited to – grammar and punctuation), and above all, your ideas. These are all the same as you have been doing the entire semester.

The email should be written from you to me. As usual, please upload it to Blackboard as a WORD document. Do not actually email it to me.

Your FULL packet (see last page for list of deliverables) must be uploaded to Blackboard by 5:00 PM on Monday April 27th. Late submissions will not be accepted. Incomplete packets will automatically earn a grade of 0 (see list of deliverables).

Please include the following information in your email:

Personal challenges of the writing curriculum
How you met those challenges/or were defeated by those challenges, and why
Most important writing strategies you learned this term, and why
What you plan to do with the knowledge you’ve gained (if any)
If this class has helped you or not, and why
At least one specific recommendation on how the class can be improved next term based on the info above
Other thoughts about the semester

For each of the above, you should give specific evidence/examples. Don’t make general and vague statements for which you offer no support.

Please organize the presentation of this information using professional business writing style.

Follow the 3 Step Process Below:

Part 1: Plan

Determine whether you will take a direct or indirect approach to your message.
Brainstorm your business writing experience through this semester, and note what areas you should concentrate on.
Create your outline for a complete and detail-oriented message.
Incorporate appropriately all the components of a routine response to a request.

Part 2: Write

Write the email. MAX word count = 400.
Don’t forget to put your request in the format of an email (include subject line, to/from, email signature and contact info, introduction, body with all support info, concluding statement with a statement of goodwill and call to action, etc.).
Ensure you are incorporating the format, structure, and components of a routine business message.
Create your email so that it has high skim value and easy navigational design.

Part 3: Revise

Proofread your first draft for grammar, spelling, and punctuation.
Edit again for clarity and conciseness.
Do you need yet another draft?
Ensure you are clearly communicating the information required.
Submit your final draft of the email to Blackboard/SafeAssign

Deliverables:.

Any assignment not uploaded to BB and SafeAssign will be marked zero (0).

_____________________________________________________________________________

Your assignment will be graded on:

Planning 3) Grammar and business style/conciseness
Organization 4) Content: thoughtful ideas & reflection SBS220H
Business Writing
FINAL REFLECTION Due: Monday April 27th
This Final Reflection email is an important part of your term grade.
Follow all the guidelines and components for business communications that you have learned
throughout this semester.
FINAL REFLECTION
While this assignment is titled a “reflection”, it should not be written in academic essay format;
instead, it is a summary of the term, and you should write it as “response to a request” in email
format. I will look for your conscientious effort with organizing (outline), planning, self-editing,
attention to presentation detail (including – but not limited to – grammar and punctuation), and
above all, your ideas. These are all the same as you have been doing the entire semester.
The email should be written from you to me. As usual, please upload it to Blackboard as a WORD
document. Do not actually email it to me.
Your FULL packet (see last page for list of deliverables) must be uploaded to Blackboard by 5:00
PM on Monday April 27th. Late submissions will not be accepted. Incomplete packets will
automatically earn a grade of 0 (see list of deliverables).
Please include the following information in your email:
• Personal challenges of the writing curriculum
• How you met those challenges/or were defeated by those challenges, and why
• Most important writing strategies you learned this term, and why
• What you plan to do with the knowledge you’ve gained (if any)
• If this class has helped you or not, and why
• At least one specific recommendation on how the class can be improved next term based
on the info above
• Other thoughts about the semester
For each of the above, you should give specific evidence/examples. Don’t make general and
vague statements for which you offer no support.
Please organize the presentation of this information using professional business writing style.
Follow the 3 Step Process Below:
Part 1: Plan
• Determine whether you will take a direct or indirect approach to your message.
• Brainstorm your business writing experience through this semester, and note what areas
you should concentrate on.
• Create your outline for a complete and detail-oriented message.
• Incorporate appropriately all the components of a routine response to a request.
SBS220H
Business Writing

Part 2: Write
• Write the email. MAX word count = 400.
• Don’t forget to put your request in the format of an email (include subject line, to/from,
email signature and contact info, introduction, body with all support info, concluding
statement with a statement of goodwill and call to action, etc.).
• Ensure you are incorporating the format, structure, and components of a routine
business message.
• Create your email so that it has high skim value and easy navigational design.
Part 3: Revise
• Proofread your first draft for grammar, spelling, and punctuation.
• Edit again for clarity and conciseness.
• Do you need yet another draft?
• Ensure you are clearly communicating the information required.
Deliverables:.
• Submit your final draft of the email to Blackboard/SafeAssign
Any assignment not uploaded to BB and SafeAssign will be marked zero (0).
_____________________________________________________________________________
Your assignment will be graded on:
1) Planning
3) Grammar and business style/conciseness
2) Organization
4) Content: thoughtful ideas & reflection
Suffolk University, Sawyer Business School
Business Writing, SBS 220 – Sec H
SECTION INFORMATION
Section:
Sec H
Location:
Sawyer 429
INSTRUCTOR ELLOW
Instructor:
Jo-Anne O’Brien Fay
.
Semester:
Day/Time:
Spring 2020
MW 3:05-4:20PM
.
Email: jfay@suffolk.edu
Mobile: 978-621-7907
Office Hours:
TBD
SBS220 TA’s are also available for help in the Dept of Marketing. See BB for their availability.
ABOUT THIS COURSE
.
The world is constantly changing, and businesses as well as individual employees must adapt. To effectively
leverage future communication technologies and media, you must be a critical reader and have strong
foundational writing and editing skills. In this course, current business news will be read for its content and to
understand the interplay of language and purpose. You will learn to write effectively for business by focusing on
your audience, purpose, tone, and the design of various business documents and by revising and refining your
writing. 3 cr.
Prerequisites: WRI 102 or 103 First-Year Writing II; ENT 101 Business Foundations.
****Required: co-registration with MKT220 Sec H with Professor Lindsay***no exceptions***
Communicating effectively is a core competency for success in your career. As an aspiring business professional,
you will find more opportunities for job growth as you develop confidence in your critical reading, writing,
editing, and presentation skills.
REQUIRED BOOKS and RESOURCES
• Business Communication: Developing Leaders for a Networked World with CONNECT/LearnSmart, Peter
W. Cardon, McGraw-Hill Education, Third Edition, 2018.
• Grammarly Premium: The premium version of this online grammar check is available for free for SBS220
students for this semester. Instructions for accessing the tool will be provided in class and on
BlackBoard. This resource should complement (not replace) support from instructor, TAs, CLAS, and
students’ own critical thinking skills.
PROFESSIONALISM and BUSINESS SCHOOL
This writing course helps you prepare for a smooth transition into your career after Suffolk University. In this
class, your job is to learn, constantly improve, and to contribute to your peers’ learning. This classroom is a safe
place to continue to develop your communication competency and habits important for future success.
Professionalism is a way of being that conveys integrity, accountability, and excellence in everything you do. In
class, it goes above and beyond rules about cheating, completing assignments, and doing good work. It is about
maximizing your potential as a person, a job candidate, and a colleague by doing your best, and improving your
skills. Expectations of students are the same one’s employers across all industries and professions have of their
employees:
•
Reliability
•
Taking initiative
•
Ability to produce quantity and quality work
•
Working well with others
•
Resourcefulness
•
Productive work habits
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Ability to get things done
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Openness to learning
POLICIES
.
This course abides by university policies that can be found here: www.suffolk.edu/syllabus
This course follows the guidelines in the Federal Government’s Credit Hour definition
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Attendance: The University attendance policy can be found it in the student handbook:
http://www.suffolk.edu/studenthandbook/19864.php. I expect regular attendance at class. A maximum of two
absences are permitted during the term. After two absences, your term grade will drop 2 points for each
additional absence. Continued absences will result in a non-passing grade. Students who miss class are
responsible for obtaining any lecture notes and graded assignments covered during that class.
In rare instances, students may have to miss class for a valid, university-sanctioned reason. In general, an
absence is considered “official” when: (a) the student is participating in an approved field trip or other official
Suffolk University activity and (b) the student is granted a leave of absence from Suffolk for reasonable cause by
an academic dean. Students are required to show official documentation indicating a university-sanctioned
reason for absence or tardiness. Tardiness and absence due to work-related or personal responsibilities are not
excused absences.
If you cannot attend class for an extended period, see the Office of Student Affairs. The Student Affairs Office
does not excuse absences, but the Office may inform instructors if a student has missed classes for a week or
longer or is experiencing a serious personal emergency. Students are encouraged to meet with their instructors
to discuss their absences and how they may have impacted their grades.
For more information, see: http://www.suffolk.edu/studenthandbook/19864.php
Disability Accommodations: If you determine that you need formal, disability-related accommodations, it is very
important that you register with the Office of Disability Services (located at 73 Tremont Street, 7th floor,
617.994.6820, disabilityservices@suffolk.edu) and notify me of your eligibility for reasonable accommodations.
We can then plan how best to implement your accommodations. For more information, look here:
www.suffolk.edu/disability.
Academic Honesty, Cheating, and Plagiarism: Academic dishonesty is reported to the Dean of Students. Cheating
comes in many forms including, but not limited to, copying another student’s exam or homework assignments,
plagiarism, and using Internet material without proper referencing. If you are not clear as to what constitutes
plagiarism please consult the professor for clarification and read more in the Student Handbook
http://www.suffolk.edu/studenthandbook/19863.php Students are required to submit all papers online
through SafeAssign.
Academic Grievances: If you have a grievance with a grade, students must follow a formal process. Information
can be found online at Academic Grievance Policy
Inclement weather: If the university cancels classes, such as for severe weather, students are expected to
continue with readings as originally scheduled. Online assignments are still due online regardless of whether
classes are held. Any assignments scheduled during those missed classes, such as an exam or paper, are due at
the next class meeting unless other instructions are posted at the course website or communicated via email.
I will develop and inform you of a revised schedule that will allow us to adjust the syllabus to accommodate the
change.
The university provides a range of student services and resources. To learn more, visit:
www.suffolk.edu/syllabus.
Center for Learning and Academic Success (CLAS): No matter what your skill level, working with a coach or tutor will
help you move to the next level. CLAS offers free services to help you with writing, English, and building effective
study habits. www.suffolk.edu/CLAS, 617-573-8235, clas@suffolk.edu, visit 73 Tremont St, 9th floor.
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The use of electronic devices is not acceptable unless we are editing on laptops. Please respect each other,
particularly when giving and receiving feedback on writing assignments. Recording the instructor or a
classmate is prohibited.
COURSE GOALS AND LEARNING OBJECTIVES
ASSESSMENT OF LEARNING
Students will understand expectations of communication in the workplace.
• employ standard formats for writing emails, memos, and reports
• convey a professional image through written and oral communications
Students will develop confidence as a business professional.
• write clearly, concisely, and effectively for the audience and purpose
• construct valid and persuasive arguments appropriate to the medium
• research and write an objective, credible, and concise report based on
secondary information
Students will learn that composing a successful document frequently takes
multiple drafts, with varying degrees of focus on generating, revising, editing,
and proofreading.
• rewrite and edit documents
• provide constructive writing feedback to peers
Students will become aware of ethical boundaries in written business
documents.
• use accurate and appropriate citations
• assess the quality of information sources
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Class exercises/discussions
Company Research
Industry Analysis
Oral presentation
Emails to instructor
Class exercises/discussions
Company analysis
Industry analysis
Recommendations
Executive summary
Class exercises/discussions
Peer editing class exercises
Revisions of written
assignments in final report
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Class exercises/discussions
Final report
Company analysis
Industry analysis
GRADING
Each assignment description contains expectations for content. Where noted, written assignments are due to
BlackBoard (BB) PRIOR to the start of class and are due in class as the class begins.
Late assignments are not accepted and will receive a grade of 0. If you know you will miss class on the day an
assignment is due, you must still submit it through Blackboard before the start of class. You can also email an
assignment provided the time/date stamp is before the start time of the class when the assignment is due.
Assignments must be submitted to SafeAssign/ Blackboard AND in class. Instructor will not download from BB to
fulfill your required in-class submission requirements. There are no makeups nor are there extra credit
assignments.
Your in class work and participation is important to your success in the class. Therefore:
• Maximum of two absences without penalty are permitted during the term.
• At three absences, your term grade will drop 2 points for each subsequent absence (e.g. 4 absences
creates a penalty of -4 deducted from your term grade).
• At the 7th absence, you will receive a grade of F for the class.
• NOTE: Attendance begins with Class 1. Attendance records are maintained in BB and are always visible.
Please be sure to regularly check BB accuracy as attendance WILL impact your grade. (Attendance
records older than 7 days cannot be appealed).
This is an intensive team based course; be VERY CAREFUL planning extended holidays.
A habit of late arrivals or exit/re-entry to class will result in a warning with subsequent point deductions from the
final grade.
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Too many late arrivals/early exits may result in the recording of a full absence.
Arrival more than 20 minutes late (or exit 20 minutes before end of) class counts as a full absence.
Suffolk University’s grading scale is as follows:
B+ (87 – 89.9 points)
C+ (77 – 79.9 points)
D+ (67 – 69.9 points)
F (59 or fewer points)
A (94+ points)
B (84 – 86.9 points)
C (74 – 76.9 points)
D (64 – 66.9 points)
A- (90 – 93.9 points)
B- (80 – 83.9 points)
C- (70 – 73.9 points)
D- (60 – 63.9 points)
ASSESSMENT
ASSIGNMENT TYPE
(Late assignments are not graded/Late = 0)
1.
PERCENT OF GRADE
Assignments
25%
2. Executive Summaries (3)
Executive Summaries #1 & 2, plus Qualitative Report’s Exec
Summary.
3. Background Research (Situation Analysis)
Annotated Bibliography, Outline, Draft, & Final
1. Mid Semester Writing Exam – In class
15%
2. Group Project: Company Business Research Report (10-15
pages) and PPT Presentation (max15 minutes).
Drafts & Final
Requirements and details will be described once the
assignment is reviewed in class. Live-client based.
Peer evaluations by group members may affect any individual’s
recorded grade.
3. Final Reflection
25%
4. LearnSmart (Chapter work plus outside of class LearnSmart
Adaptive grammar practice)
5. Class Participation
10%
TOTAL
5%
10%
5%
5%
100%
Research tells us (NACE, GMAC, WSJ, etc.) that employers want business graduates with strong written and
verbal communication skills, therefore all assignments will be reviewed, and points deducted, for poor grammar,
punctuation, word choice and syntax. To help with grammar in your assignments, all Business Writing (SBS220)
students will have free premium access to Grammarly. Details on how to access will be supplied by the instructor
via BlackBoard Announcements.
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CLASS SCHEDULE SUBJECT TO REVISION without notice
Monday, Jan 13: Class 1
• Welcome and introductions
• Syllabus review and course expectations
è ATTENDANCE COUNTS starting with Day 1
Wednesday, Jan 15: Class 2
Monday, Jan 20
• READ Chapter 1 “Establishing Credibility”
• DUE: LearnSmart Chapter 1
• In class: Writing exercise
• In class: Outlining basics & outline exercise
No class: University closed for holiday
Wed, Jan 22: Class 3
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•
•
•
DUE: LearnSmart Achieve #1 (outside of class
grammar practice)
In class: Chapters 1 exercise
In class: diagnostic exercises
In class: Email basics/email structure
Thursday Jan 23: Pandora Music Client Briefing 12:30 LOCATION TBD
Mon, Jan 27: Class 4
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Wed, Jan 29: Class 5
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Mon, Feb 3: Class 6
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Wed, Feb 5: Class 7
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Mon, Feb 10: Class 8
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READ: Chapter 5 – “Creating Effective Business
Messages”
DUE: LearnSmart Chapter 5
DUE: Outline homework exercise as prep for
Assignment #1; bring in hard copy
In Class: Peer work on outline homework
In class: Review of writing summaries & using
bullets (supplemental material)
DUE: Read Chapter 3 — Team Communication
DUE: Learnsmart Ch 3
DUE: Assignment #1 Email to Professor; submit on
Blackboard AND bring in hard copy packet to class
In class: Review of APA Citations &
Plagiarism/Exercises (supplemental material)
READ: Chapter 6 – “Improving Reliability with Style
and Design”
DUE: LearnSmart Chapter 6
DUE: Draft of Situation Analysis/Annotated Bib of
Industry Background Research Assignment: Bring
hard copy to class for review
Annotated bibliographies must be submitted
individually/themes are submitted as a group
In class: Review of drafts
In class: Chapter 6 exercise
READ: Chapter 7 – “Email and Other Traditional
Tools for Business Communication”
DUE: LearnSmart Chapter 7
In class: Intro to Executive Summaries
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Wed, Feb 12: Class 9
Mon, Feb 17
Tues, Feb 18: Class 10
Suffolk Monday!!
Wed, Feb 19: Class 11
Mon, Feb 24: Class 12
DUE: LearnSmart Achieve #2 (outside of class
grammar practice)
• DUE: Executive Summary #1 Outline ONLY/Draft:
bring hard copy packet to class
• In class: Review of outlines
• In class: Chapter 7 exercise (application and
grammar)
No class: University closed for holiday
Make up day on Feb 18!
• READ: Chapter 9 – “Routine Messages”
• DUE: LearnSmart Chapter 9
• In class: Chapter 9 exercise (application and
grammar)
• DUE: Executive Summary #1 FINAL: submit to
Blackboard AND bring hard copy packet to class
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Wed, Feb 26: Class 13
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Mon, March 2: Class 14
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Wed, March 4: Class 15
Mon, March 16: Class 16
Wed, March 18: Class 17
Mon, March 23: Class 18
Wed, March 25: Class 19
DUE: LearnSmart Achieve #3 (outside of class
grammar)
DUE: Assignment #2 (Chapter 9 – Routine
Messages);
READ: Chapter 10 – Persuasive Messages
DUE: LearnSmart Chapter 10
In class: Begin Chapter 10 review and exercise
Annotated bibliographies must be submitted
individually/themes are submitted as a group
In class –Mid Term review
DUE: In class Mid Semester Writing Exam
(completed in class – attendance mandatory)
• In class-Review of Situational Analysis
• In class-Review of persuasive messaging outlines
Spring Break
N0 Classes
• READ: Chapter 11 – “Bad News Messages”
• DUE: LearnSmart Ch 11
• In Class: Chapter 11 Review
• In class: Review of Assignment #3
• READ: Chapter 12 – “Research and Planning for
Business Reports”
• DUE: LearnSmart Chapter 12
• DUE: Assignment #3 (Chapter 10 – Persuasive
Messages);submit on Blackboard
• In class: Chapter 12 exercise (application and
grammar)
• In class: Review Assignment #4
• READ: Chapter 13 – “Completing Business Reports”
• DUE: LearnSmart Ch 13
• In class: Chapter 13 exercise (application and
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Mon, March 30: Class 20
Wed, April 1: Class 21
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grammar)
In class-review Charts & Graphs – Basic chart/graph
types (pie, bar, column, plot, line)
Read: Chapter 14 “Planning Presentations”
DUE: LearnSmart Chapter 14
DUE: Assignment #4 (Chapter 11-Bad News
Messages); submit on Blackboard
DUE: Final Situational Analysis
In class: Review of Assignment #5
Read: Chapter 15 “Delivering Presentations
DUE: LearnSmart Chapter 15
In class: Review of PPT working document by team
Mon, April 6: Class 22
Wed, April 8: Class 23
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Mon, April 13: Cl…
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