Introduction to Business essay

B. Deliverables
Students must submit all materials supporting their coursework listed in the deliverable section.
▪ The coursework must be done in group and must be entirely your own work. Please
make sure that you are aware of the rules concerning plagiarism. If you are unclear
about them, please consult your program coordinator/lecturer.
▪ The coursework should exhibit formal research skills i.e. with a table of content, proper
citations, references, and appendixes.
▪ The coursework write up must be able to demonstrate critical analysis and application
of both theory and practical issues to the company that you have selected.
▪ Student may include additional relevant data/information apart from the proposed
guidelines in conjunction to your research. Additional marks will be awarded for such
attempt.
▪ Your coursework should not be more than 2000 words.
▪ Your coursework must include the turnitin report
Learning Outcomes tested Assessment Criteria :
Students must demonstrate the ability to:
▪ LO1: To identify the basic concepts,
legal structure, business ethics and
social responsibilities of business
organisations.
▪ LO2: To demonstrate the
organisational and managerial
theories in business organisations.
▪ LO3: To explain the micro business
environment of business
organisations.
▪ LO4: To explain the macro business
environment of business
organisations.
▪ Work as an individual to research, write
and structure a report that looks at
auditing standards, regulatory and ethics
and analyze the implications.
▪ Assess the Internal control system of any
business or public organization.
▪ Synthesise theoretical material with
practical and actual trends to generate
proper discussions and critique.
▪ Apply critical thinking, analytic,
communication and team building skills
through interview, group presentation,
problem solving and discussions.
COURSEWORK QUESTION – INDIVIDUAL ASSIGNMENT
This assignment requires student to use the write up of a business plan for a food and
beverages company as a method of exploring ideas when starting a new business.
Your report should include:
1. Introduction – Business Background
• This section talks about the nature of your business i.e. what products or services it
provides, its name and logo (if any), location of the business, reason(s) for starting
this particular business, etc.
2. Market Analysis
• How big is the market (in terms of customer, revenues, etc)?
• Who are your customers and what are their backgrounds (e.g. income, education,
geographic location, taste/preferences, etc)?
• Who are your (potential) competitors? What are their strengths and weaknesses?
3. Marketing Strategies
• The marketing mix of your product or service (product, pricing, distribution, and
promotion)
• Product – A detailed explanation of your product or service’s benefits (i.e. what’s
so good about it?)
• Pricing – What are the selling and cost prices?
• Distribution – Where and how are you going to sell your product?
• Promotion – Advertising and promotional activities (how will you attract customers
to your product?)
4. Conclusion
• Point out the action plan to increase your business competitive advantage over
your competitors and suggest ways to deal the business issues (target of market,
management skills, competitors, etc.)
(Total: 100 marks)
Your report should be presented in the order below:
1. Cover page (Screenshot)
2. Marking scheme (Screenshot)
3. Executive summary
4. Table of content
5. Assignment content
6. References (APA format) (Screenshot)
7. Appendices (if relevant)
Notes:
• Source materials must come from official website, newspaper cutting or ACADEMIC
publications – Research journals.
• Citation and quotation must follow APA REFERENCING
• Refer Appendix 1 for the marks allocation.
The total marks for this assignment is 50% of overall assessment for this module.
* The detailed marking criteria’s for the allocation of 100 marks is provided in Appendix 1
LENGTH REQUIRED
2000 words +/- 10%. Any deviation from this will be penalized.
FORMATTING AND LAYOUT
• A Microsoft Office Word Document or other relevant applications as permitted by
module lecturer/ typed using computer. Usage of typewriter or hand – written is
STRICTLY not allowed.
• 12 font size, Time New Roman font and bold title and sub titles
• A4 sized paper
• Fully justified alignment
• 1½ line spacing
• Margins of 1” at top and bottom; left and right
Appendix 1: Marking Criteria for Group Assignment
No. Assessment Criteria Weightage Marks
Allotted by
Lecturer
1. Introduction
• Business background
• The nature of your business i.e. what products or services it
provides, its name and logo (if any), location of the business,
reason(s) for starting this particular business, etc
20%
2. Market Analysis
• How big is the market (in terms of customer, revenues, etc.)?
• Who are your customers and what are their backgrounds (e.g.
income, education, geographic location, taste/preferences,
etc.)?
• Who are your (potential) competitors? What ae their strengths
and weaknesses?
30%
3. Marketing Strategies
• The marketing mix of your product or service (product, pricing,
distribution, and promotion)
i. Product
ii. Pricing
iii. Distribution
iv. Promotion
40%
5. Conclusion
• Point out the action plan to increase your business competitive
advantage over your competitors and suggest ways to deal the
business issues (target of market, management skills,
competitors, etc)
10%
6. Presentation
i. Appropriate citation and references. (APA Referencing)
ii. Style and readability including proper organization of
answers.
iii. Involvement and critical discussion
iv. Overall presentation
7. Attachments
• Coursework must have a Cover Sheet, Table of Content and
Page Number and Proper Heading/Title for each part
answered, list of references (Use of APA Referencing System),
appendix, Mark allotment sheet, and turnitin report.
Total marks 100%
Overall Marks 50%