The report will be judged on the following aspects:
a. Data cleaning and/or data preparation steps adopted in the report [10%];
b. Insights obtained showcased with visualizations and presented clearly within the report [35%];
c. Providing a rationale and recommendations pertaining to the insights obtained from the data
[25%];
d. Maintaining coherence and structure in terms of how the report is presented to the reader. [20%].
e. An overall summary of the key points obtained from the insights and the necessary
recommendations based on the insights [10%].
This assessment links to the following module learning outcomes:
Explain the purpose and justify the value of using data analytics within an organisation.
Evaluate appropriate management skills required to implement solutions from the application of
data analytics.
The relevant intended skills outcome is:
Apply appropriate data analytics knowledge and skills to realise organisational benefits.
Interpret business problems and opportunities using data analytics to organise, manage, critically
analyse and communicate complex issues effectivel
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