E-Commerce Assignment | Custom Essay Services

Based on your readings this week discuss what you consider to be most compelling electronic communication device given what is currently available. What do you think is the most effective way to communicate with customers? Videos? Blogging? Twitter? Mobile Apps? What is the downside of the method you choose? Discuss your reason for choosing the method.

Textbooks/articles
Pateman, N. & Holt, D. (2011). Inbound marketing. Bookboon

Chapters 5 – 9
Morgan, G. & Gurnwe, C. (2011) Pay per click advertising. Bookboon.

Chapters 6 & 7
James, F. & Durham, H. (2013). 50 shades of digital marketing. Bookboon.

Chapters 11- 14, 34 & 35
Articles

Baker, S. (2019, June 18). How to use keyword analysis to understand your customers. The Daily Egg. Retrieved from https://www.crazyegg.com/blog/how-to-use-keyword-analysis-to-understand-your-customers/

Oyza, I. & Edwin, A. (2015). Effectiveness of social media networks as a strategic tool for organizational marketing management. Journal of Internet Banking and Commerce, S2(006). Retrieved from http://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382

Patel, N. (2019). SEO made simple: A step-by-step guide for 2019. NeilPatel. Retrieved from https://neilpatel.com/what-is-seo/

Sayre, K. (2013, January 29). How to approach social-media commerce. The Boston Consulting Group. Retrieved from https://web.archive.org/web/20140813121608/https://www.bcgperspectives.com/content/commentary/marketing_digital_economy_how_to_approach_social_media_commerce

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