Analysis answers the question(s) completely Analysis correctly applies required concepts Analysis is logical and relates to the current topic Appropriate depth of analysis that demonstrates understanding of the concepts and their application https://www.youtube.com/watch?v=3hjV-uj8aoo&feature=emb_title In this commercial I see a couple of target markets and as a marketer you have to find your target market. LebronJames is one the hottest spokespeople out right now, can you tell me how many times you see the product and for how long? Also, what song is playing and why you think they pick that song? And, who do you believe they are targeting which all those different characters?