Marketing Assignment | Online Assignment

Word Limit: 1500 words
Font type: Times New Roman
Font size: 12
Topic registration:
Each student is required to select a company or product or brand of her choice. This company or product or brand should have been advertised very heavily here in Kingdom of Saudi Arabia across a range of media.
In broad terms these may be one of the following:
• Television
• Radio
• Magazine
• Newspaper
• Wed Based
• Public Relations
• Sponsorship

A Guide to Report and Presentation
Introduction
Background on chosen company / product/ brand.
Target customers.
The customer need it fulfills.
Media Audit
Describe three forms of the media they are using.
For each of the three media you choose, provide

1. A discussion of the strengths and weaknesses of the media, critically present the ads (youtube URLS, other URLs, screen shots, photos, verbatim descriptions of radio ads etc)
2. Describe what they have achieved.

Conclusion
Write a conclusion with recommendations on how to address the weaknesses or capitalize on the existing strength of the media.
References
Add your reference list.
Appendix
Attach Advertisements in Appendix.
Presentation
You will be graded on the following for your presentation:

1. Content
2. Clarity
3. Creativity
4. Confidence
5. Speaking Skills

GRADE DESCRIPTOR CATEGORIES AND MARKING SCHEME
Knowledge – 3 marks
• Description of the product/brand and the need fulfilled.
• Description of what has been attempted.
• Description of target customers.
Argument and Structure – 2 marks
• Recommendations for improvement
Critical Evaluation – 9 marks
• Description of individual media, its strengths and weaknesses related to the task attempted
Use of Literature – 4 marks
• Use of literature/theory to support stated facts.
Presentation – 2 marks